Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis

Afifah Tri Seftiani; Devit Ruman Isnaeni; Unfah Ziyan Zuhwa; Yoiz Shofwa Shafrani

doi:10.58192/ebismen.v4i2.3503

Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis

Authors

Afifah Tri Seftiani UIN Prof. K.H. Saifuddin Zuhri
Devit Ruman Isnaeni UIN Prof. K.H. Saiffudin Zuhri Purwokerto
Unfah Ziyan Zuhwa UIN Prof. K.H. Saifuddin Zuhri Purwokerto
Yoiz Shofwa Shafrani UIN Prof. K.H. Saifuddin Zuhri Purwokerto

DOI:

https://doi.org/10.58192/ebismen.v4i2.3503

Keywords:

Business Strategy, SERVO, Pegadaian, Service Digitalization, Resource Management

Abstract

The study analyzes the business strategy of UPC Pegadaian Pasar Bumiayu using the SERVO approach (Strategy, Environment, Resources, Values, Organization). The findings indicate that Pegadaian has developed adaptive and innovative strategies through service digitalization, sharia-based products, as well as public education and strategic partnerships. Both internal and external environments are managed responsively, utilizing human resources and technology effectively. Organizational values promote a collaborative work culture and inclusive leadership. The evaluation shows that the SERVO approach helps Pegadaian remain competitive and relevant in the modern financial industry.

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Published

2025-06-06

How to Cite

Seftiani, A. T., Isnaeni, D. R., Zuhwa, U. Z., & Shafrani, Y. S. (2025). Analisis Evaluasi Strategi Pegadaian UPC Pasar Bumiayu Dengan SERVO Analysis. Jurnal Ekonomi, Bisnis Dan Manajemen, 4(2), 236–246. https://doi.org/10.58192/ebismen.v4i2.3503