Analisis Ekonomi Hijau dalam Business Plan Siswa Sekolah melalui Pemasaran Kreatif Ramah Lingkungan
DOI:
https://doi.org/10.58192/profit.v5i1.4327Keywords:
Business Plan, Creative Marketing, Ecopreneurship, Environmentally Friendly, Green EconomyAbstract
This study aims to analyze the potential of green economy in students’ business plans and to examine the implementation of creative and environmentally friendly marketing strategies. The background of this research is based on the increasing environmental problems and the importance of education in fostering sustainability awareness through entrepreneurship activities. This study employs a descriptive qualitative method with data collection techniques including observation, interviews, and documentation. The research subjects consist of students, entrepreneurship teachers, and school stakeholders at SMK Pawyatan Daha 2 Kediri. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The results show that students have significant potential in developing green economy-based business plans through the utilization of waste and local resources. The implementation of ecopreneurship principles such as reduce, reuse, recycle, and upcycle has been applied, although not yet optimal. Marketing strategies are still relatively basic, including the use of social media and eco-friendly packaging, and have not fully integrated green marketing concepts. This study concludes that the integration of green economy, business planning, and creative marketing strategies in entrepreneurship learning can serve as an effective approach to develop a sustainability-oriented generation.
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