Model Strategis Fundraising Zakat Perkebunan Kelapa Sawit di Kabupaten Padang Lawas Utara
DOI:
https://doi.org/10.58192/ebismen.v5i2.4298Keywords:
Zakat Fundraising, Oil Palm, ANP, Muzakki, Local EconomyAbstract
This study is motivated by the suboptimal collection of zakat from the palm oil plantation sector in North Padang Lawas Regency, despite the sector being one of the main pillars of the regional economy. The study aims to analyze the challenges, solutions, and strategic fundraising model for palm oil plantation zakat using the Analytical Network Process (ANP) approach. The research employed a qualitative method with an exploratory sequential design. Informants consisted of academics, zakat administrators, regulators, palm oil plantation companies, and farmer groups selected purposively based on their expertise and involvement in zakat management within the plantation sector. Data were collected through in-depth interviews and pairwise comparison questionnaires based on expert judgment. The analysis was conducted using Super Decisions software through model construction, pairwise comparison, supermatrix development, and limiting supermatrix analysis to determine strategic priorities. The findings reveal that the main problems in zakat collection from the palm oil plantation sector include the low number of muzakki (zakat payers), the perception among companies that taxes have fulfilled their social obligations, the absence of formal cooperation between plantation companies and zakat institutions, and the low transparency of zakat programs. The ANP results indicate that the top strategic priority is the integration of the palm oil plantation sector into the regional zakat fundraising roadmap, followed by strengthening transparent zakat governance, developing structured plantation zakat literacy programs, and establishing sustainable institutional partnerships between BAZNAS, plantation companies, and farmer groups. This study produces a strategic zakat fundraising model based on local economic sectors that is expected to increase the number of muzakki, optimize zakat collection, and strengthen community economic empowerment in plantation areas.
References
Abidah, A. (2016). Analisis Strategi Fundraising Terhadap Peningkatan Pengelolaan Zis Pada Lembaga Amil Zakat Kabupaten Ponorogo. Jurnal Penelitian Islam.
Agustira, A., Nurfitri, Safitri, R., Rianti, R., & Zulfikar. (2024). Pemberdayaan Ekonomi Umat Melalui Program Zakat: Tantangan dan Prospek di Konteks Indonesia. Jurnal Muamalah.
Al, R., Saad, J., Marina, N., Aziz, A., & Sawandi, N. (2014). Islamic accountability framework in the zakat funds management. Procedia - Social and Behavioral Sciences, 164(August), 508–515. https://doi.org/10.1016/j.sbspro.2014.11.139
Alfin, A., Putra, I. J., Yenti, E., Djamil, S. M., & Bukittinggi, D. (2025). Jurnal Keuangan dan Manajemen Terapan Analisis Tingkat Kepercayaan Muzakki Terhadap Unit Pengelola Zakat ( Upz ) ( Studi Kasus Nagari Languang Kecamatan Rao Utara Kabupaten Pasaman ) Jurnal Keuangan dan Manajemen Terapan. Jurnal Keuangan dan Manajemen Terapan, 6(4), 301–317.
Alwi, M., Sarjan, M., & Yusuf, H. (2023). Pemberdayaan Ekonomi Umat. 8(2), 118–142. https://doi.org/10.35329/jalif.v8i1.3834
Amin, H., & Arif, M. S. (2025). Efektivitas Zakat Dalam Mengurangi Kemiskinan Di Masyarakat. Al-Mizan: Jurnal Ekonomi Syariah, 8(Desember), 119–130.
Apriyansyah, R. (2024). Transparansi dan Akuntabilitas : Kunci Utama dalam Membangun Kepercayaan Muzaki terhadap Lazis. Jamek (Jurnal Akutansi Manajemen Ekonomi Dan Kewirausahaan), 04(02), 140–147.
Hakim, A. (2025). Integrasi Teknologi Financial ( Fintech ) Dalam Fundraising Zakat Di Indonesia. 2(1), 1–11.
Hasan, I., & Mukarromah, S. (2024). Manajemen Fundraising dalam Meningkatkan Kesadaran Berzakat Masyarakat Melalui. 3(1), 1–14.
Mubarak, S. (2025). Zakat sebagai Distribusi Kekayaan. 03, 121–124.
Muslih, A., & Badriyah, M. (2025). Studi Literatur Program Fundraising , Strategi Fundraising , Dan Kualitas Informasi Akuntansi Dalam. Gunung Djati Conference Series, 56, 1449–1458.
Neta, R. D., Zakiyah, U. L., Akbar, F. M., Islam, U., Sunan, N., & Surabaya, A. (2025). Strategi Fundraising Laz Mandiri Amal Insani Surabaya Dalam Menghimpun Dana. 10(204), 295–306.
Nurhalifah. (2025). Model Pemanfaatan Dana Zakat Untuk Pengembangan Start-Up Halal Berbasis Ekonomi Kreatif Di Indonesia. Jurnal Al-Kharaj: Studi Ekonomi Syariah, Muamalah, dan Hukum Ekonomi, 5.
Nurviliza, O. (2024). Pengaruh Zakat dalam Pertumbuhan Ekonomi terhadap Kesejahteraan Masyarakat: Analisis Implementasi pada Lazismu.org. Ziswaf asfa journal, 2, 163–180.
Putri, J. A. A. (2025). Strategi Fundraising dalam Meningkatkan Perolehan Dana Zakat , Infaq , dan Sedekah di Laznas Baitulmaal Muamalat Jawa Timur Jovita. Journal of Artificial Intelligence and Digital Business (RIGGS), 4(3), 4947–4953.
Romi, M., Sepdiana, N., & Mukhlis. (2025). Good Amil Governance : Standar Akuntabilitas Untuk Lembaga Zakat Terintegrasi. 6, 127–142.
Ruhayati. (2025). Strategi baznas kotawaringin barat dalam membangun relasi dengan pemerintah daerah untuk menghimpun zakat infak dan sedekah.
Satrio, D., Adriyana, R., & Arsyida, W. (2022). Analytical Network Process sebagai Sistem Pendukung Keputusan Penentuan Mahasiswa Berprestasi.
Syahril, M., Ibrahim, S., Nurdin, A., Moefad, A. M., & Qisom, S. (2025). Model Fundraising Dakwah di Masjid Perkotaan. 5(2).
Widyarsana, I. M. W., Nurawaliah, H., Wulandari, S., & Sevina, R. (2026). Dampak : Jurnal Teknik Lingkungan Universitas Andalas Analisis Faktor yang Berpengaruh terhadap Responsibility Sampah Elektronik di Indonesia. Dampak: Jurnal Teknik Lingkungan Universitas Andalas, 1, 13–24.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ekonomi, Bisnis dan Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
