Peran Strategi E-Recruitment dalam Meningkatkan Daya Tarik Organisasi Melalui Reputasi Perusahaan pada Calon Tenaga Kerja di Solo Raya
DOI:
https://doi.org/10.58192/ebismen.v5i2.4517Keywords:
E-Recruitment, Corporate Reputation, Organizational AttractivenessAbstract
The implementation of the e-recruitment system has now become a modern and efficient recruitment method. The objective is to analyze the effect of e-recruitment implementation on the level of company attractiveness by considering the company’s reputation which plays a role in bridging the relationship between variables in the Solo Raya area. This research was conducted using a quantitative survey method, with respondents consisting of final year students, recent graduates, and active job seekers who have or are currently using the e-recruitment platform. The sampling technique was carried out purposively and obtained 225 respondents, data obtained from the distribution of online questionnaires. The data were analyzed using the PLS-SEM method. From the research that has been conducted, it was found that e-recruitment has a positive effect on the reputation and attractiveness of the organization. In addition, company attractiveness and is able to bridge the relationship between e-recruitment and organizational attractiveness. These findings indicate that e-recruitment is not only used as a e-recruitment tool, but also as a strategy in building a company’s reputation. Implementing effective, transparent, and easily accessible e-recruitment can improve reputation and attract prospective workers to join the company.
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