Pemanfaatan Sosial media marketing Dalam membangun UMKM HR-TEA

Alif Pasha; Destianti Lestari; Benward Yehezkiel Napitu; Dhea Amanda; Abang Azzidan Khatami; Habib Agil Munawar; Anjas Pratama; Tiara Fitari

doi:10.58192/ebismen.v3i4.2717

Authors

Alif Pasha Universitas Bangka Belitung
Destianti Lestari Universitas Bangka Belitung
Benward Yehezkiel Napitu Universitas Bangka Belitung
Dhea Amanda Universitas Bangka Belitung
Abang Azzidan Khatami Universitas Bangka Belitung
Habib Agil Munawar Universitas Bangka Belitung
Anjas Pratama Universitas Bangka Belitung
Tiara Fitari Universitas Bangka Belitung

DOI:

https://doi.org/10.58192/ebismen.v3i4.2717

Keywords:

social media, Digital Marketing, MSME, HR-Tea

Abstract

This research discusses the utilization of social media as a marketing strategy to increase brand awareness and competitiveness of MSMEs (Micro, Small and Medium Enterprises), with a case study of HR-TEA in Pangkalpinang. A descriptive qualitative approach was used through interviews, observations, and the implementation of digital marketing strategies, such as Instagram account creation and Google Maps registration, to expand market reach and increase interaction with customers. The results showed that digital marketing strategies involving creative content and social media optimization were able to increase branding, the number of followers, as well as consumer interaction, which overall contributed to the growth of MSMEs (Micro, Small and Medium Enterprises) in the face of market competition.

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