Analisis Keuangan Best Camp
DOI:
https://doi.org/10.58192/profit.v5i3.5161Keywords:
Business Feasibility, Business Plan, Café, Digital Marketing, ManadoAbstract
Best.Camp is a culinary business operating as a café located in the Megamas waterfront area of Manado City, offering a seaside concept with direct views of Manado Bay and a scenic sunset as its main attraction. The café specializes in two signature products, Ayam Crispi Sambal Mata and Best Coffee, and has been operating for approximately five months with positive customer responses. This business plan aims to analyze the business development prospects from operational, marketing, and financial perspectives. Best.Camp implements a structured operational management system covering raw material management, production processes, and customer service while utilizing digital marketing through Instagram, TikTok, WhatsApp, and Facebook to reach various market segments, including students, employees, families, and tourists. The business is fully financed through the founders' own capital without external funding. Based on five months of operational data and business feasibility analysis using Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP), Best.Camp demonstrates promising prospects and is considered feasible for sustainable growth and future development.
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