Strategic Prioritisation Of Sweet Potato Value Addition: Evidence From Cikarawang Village, Bogor, Indonesia
DOI:
https://doi.org/10.58192/profit.v5i2.4321Keywords:
Agribusiness Development, Income Diversification, Product Processing, Rural Economy, Smallholder FarmersAbstract
Sweet potato is a strategic horticultural commodity in the tropical regions of Indonesia; however, post-harvest loss due to "low-grade" produce that remains unabsorbed by the fresh market remains a significant challenge for farmers in Cikarawang Village, Bogor. This study aims to determine priority strategies for utilising sweet potato (Ipomoea batatas) volumes that are not transported to the market to increase added value and farmer income. The methodology employed was the Analytic Hierarchy Process (AHP) supported by Expert Choice 11 software. Data were gathered through in-depth interviews with six expert respondents, comprising managers of the Farmers' Association (Gapoktan) and various Farmer Groups. The results indicate that the criteria of "Increased Farmer Income" (0.521) and "Business Sustainability" (0.240) are the primary considerations in decision-making. Based on the final synthesis, the strategy of "Sales to Business Operators" in Jakarta and Tangerang emerged as the highest priority. This strategy is considered the most effective for absorbing products that do not meet retail standards, minimising infrastructure capital costs at the village level, and providing sustainable price stability. Integrating smallholder farmers into large-scale food industry supply chains is a key solution for strengthening resilient rural food systems and reducing food loss at the upstream level.
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