Pengaruh Literasi Digital dan Literasi Kewirausahaan terhadap Keberlangsungan Usaha Umk Kuliner di Kota Jambi
DOI:
https://doi.org/10.58192/profit.v5i2.4285Keywords:
Culinary MSMEs, Digital Literacy, Entrepreneurial Literacy, MSME Sustainability, SEM-PLSAbstract
Micro and Small Enterprises (MSEs) in the culinary sector play an important role in supporting economic growth and creating employment opportunities in Jambi City. However, the sustainability of culinary MSEs still faces various challenges, particularly in business management and the utilization of digital technology. This study aims to analyze the influence of digital literacy and entrepreneurial literacy on the sustainability of culinary MSEs in Jambi City. The research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to culinary MSE owners and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The sampling technique used was nonprobability sampling with purposive sampling involving 100 culinary MSE owners in Jambi City. The results indicate that digital literacy has a positive and significant effect on the sustainability of MSEs because the ability to utilize digital technology can support marketing, business management, and market expansion. In addition, entrepreneurial literacy also has a positive and significant effect on business sustainability through improving managerial skills, innovation, and business decision-making abilities. These findings demonstrate that improving digital literacy and entrepreneurial literacy is an important factor in enhancing competitiveness and supporting the sustainable development of culinary MSEs in Jambi City.
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