Pengaruh Liliterasi Digital dan Orientasi Kewirausahaan Terhadap Kinerja Usaha UMKM di Kota Bandung
DOI:
https://doi.org/10.58192/profit.v4i3.3795Keywords:
Digital literacy, Entrepreneurial orientation, Business performance, MSMEs, Digital transformationAbstract
This study aims to analyze the effect of digital literacy and entrepreneurial orientation on the business performance of MSMEs in Bandung City. A quantitative approach was applied using descriptive and verificative methods to describe empirical phenomena and test causal relationships between variables. Data were collected through questionnaires distributed to 201 MSME owners, selected using an accidental sampling technique. Data analysis employed multiple linear regression with the assistance of SPSS software. The results indicate that digital literacy and entrepreneurial orientation simultaneously have a significant effect on business performance, with a coefficient of determination (R²) of 0.716, meaning that 71.6% of performance variation is explained by both variables. Partially, digital literacy shows a more dominant influence than entrepreneurial orientation. These findings confirm that the ability of MSME actors to utilize digital technology and integrate it with entrepreneurial values plays a crucial role in enhancing efficiency, innovation, and competitiveness in the digital transformation era.
References
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Dewi, K., & Ratnamiasih, I. (2023). Pengaruh literasi digital dan orientasi kewirausahaan terhadap kinerja usaha di Sentra Industri Rajut Binong Jati Bandung. Brainy: Jurnal Ilmiah Mahasiswa, 4(2), 82–97.
Farhan, M. T., Eryanto, H., & Saptono, A. (2022). Pengaruh literasi digital dan orientasi kewirausahaan terhadap kinerja UMKM F&B di Jakarta Selatan. Transekonomika: Jurnal Ekonomi dan Bisnis, 2(6), 35–38.
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26. Badan Penerbit Universitas Diponegoro.
Gilster, P. (1997). Digital literacy. John Wiley & Sons.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2020). Multivariate data analysis (8th ed.). Pearson Education.
Hague, C., & Payton, S. (2010). Digital literacy across the curriculum. Futurelab.
Hastuti, W. K. (2020). Pengaruh pengetahuan literasi digital dan orientasi kewirausahaan terhadap kinerja usaha batik di Surakarta [Skripsi, Universitas Sebelas Maret].
Justin, J. (2023). Pengaruh literasi digital dan orientasi kewirausahaan terhadap keputusan berwirausaha. Jurnal Manajerial dan Kewirausahaan, 5(2), 297–306.
Kementerian Koperasi dan UKM Republik Indonesia. (2023). Laporan tahunan kinerja UMKM Indonesia tahun 2023. KemenkopUKM.
Kurniawan, H., & Fadilah, N. (2021). Strategic entrepreneurship and resource-based view in small business performance. Jurnal Ekonomi dan Manajemen Bisnis, 8(2), 56–65.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568
Nasution, R., & Putra, H. (2023). Digital capability and business sustainability of MSMEs in Indonesia. Jurnal Ekonomi dan Bisnis Digital, 7(1), 45–59.
Ng, W. (2012). Can we teach digital natives digital literacy? Computers & Education, 59(3), 1065–1078. https://doi.org/10.1016/j.compedu.2012.04.016
Putri, L. D., & Santosa, B. (2022). Peran literasi digital terhadap daya saing UMKM di era industri 4.0. Jurnal Manajemen dan Kewirausahaan, 10(2), 121–130.
Rahman, A. (2021). Digital transformation in Indonesian MSMEs: Challenges and opportunities. Asian Journal of Business and Entrepreneurship, 6(3), 45–57.
Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7
Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approaches. Academy of Management Review, 11(4), 801–814. https://doi.org/10.5465/amr.1986.4283976
Wahyudi, D., & Susanti, A. (2020). Entrepreneurial orientation and innovation capability in small businesses. Jurnal Bisnis dan Kewirausahaan, 5(1), 33–47.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Profit: Jurnal Manajemen, Bisnis dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
