The Impact of Digital Financial Literacy on Investment Decisions among Generation Z in Pontianak City
DOI:
https://doi.org/10.58192/profit.v5i2.4351Keywords:
Digital Financial Literacy, Fintech, Generation Z, Investment Decisions, Risk ManagementAbstract
This study aims to analyze the impact of digital financial literacy on investment decisions among Generation Z in Pontianak City. With the rapid development of digital technology, an increasing number of young people are getting involved in investments through digital platforms such as stock apps, mutual funds, and cryptocurrency. However, despite easy access, digital investments require adequate understanding of investment products, risk management, and data security. This research uses a quantitative explanatory approach with purposive sampling, involving 120 respondents aged between 17 and 27 years who have knowledge or experience using digital financial services. Data was collected through a questionnaire measuring digital financial literacy and investment decisions, and analyzed using multiple linear regression. The results indicate that digital financial literacy significantly influences investment decisions among Generation Z, with the dimensions of understanding digital investment products, ability to manage risks, and ability to evaluate information positively affecting investment decisions. However, data security understanding did not show a significant effect on investment decisions. These findings emphasize the importance of improving digital financial literacy for more rational and secure investment decision-making, as well as highlighting the role of education in understanding digital investment risks, especially regarding data protection.
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