Pengaruh E- Service Quality dan E-Trust Terhadap Repurchase Intention Pada Event Flash Sale Tanggal Kembar Shopee di Kota Palembang
DOI:
https://doi.org/10.58192/ebismen.v5i2.4485Keywords:
E-Service Quality, E-Trust, Repurchase Intention, Double-Date Flash SaleAbstract
This study aims to analyze the influence of E-Service Quality and E-Trust on Repurchase Intention during double-date flash sale events on the Shopee in Palembang City. This study employed a quantitative approach, with the sample selected using a purposive sample of 120 respondents. The data were analyzed using multiple linear regression analysis. Based on the results of the analysis, it was found that the E-Service Quality variable (X1) has a significant effect on Repurchase Intention (Y), and the E-Trust variable (X2) also has a significant effect on Repurchase Intention (Y) during double-date flash sale events on the Shopee in Palembang City.
References
Akmal, M. N., & Thamrin. (2025). The Effect of E-Service Quality, E-Trust and E-Satisfaction on Repurchase Intention Through Prior Online Experience as a Moderation Variable: Empirical Study on Tokopedia E-Commerce Service Users in Padang City. International Journal of Economics and Management Research, 4(2), 577–589. https://doi.org/10.55606/ijemr.v4i2.397
Amory, J. D., Mudo, M., & J, R. (2025). Transformasi Ekonomi Digital dan Evolusi Pola Konsumsi: Tinjauan Literatur Tentang Perubahan Perilaku Belanja di Era Internet. Jurnal Minfo Polgan, 14(1), 28–37. https://doi.org/10.33395/jmp.v14i1.14608
Dewi, E. R., & Setyawan, A. A. (2022). Pengaruh E-Satisfaction, E-Trust, dan Perceived Value Terhadap Repurchase Intention Pada E-Commerce. Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi, 1(1), 9–16. https://doi.org/10.23917/determinasi .v1i1.34
Ferdinand, A. T. (2005). Structural Equation Modeling dalam Penelitian Manajemen Aplikasi Model-Model Rumit dalam Penelitian untuk Tesis Magister dan Disertai Doktor. Badan Penerbit Universitas Diponegoro.
GoodStats. (2025). Shopee jadi platform belanja online paling sering dikunjungi 2025. Available at: https://data.goodstats.id/statistic/shopee-jadi-platform-belanja-online-paling-sering-dikunjungi-2025-6gMrM
Green, S. B. (1991). How Many Subjects Does It Take To Do A Regression Analysis. Multivariate Behavioral Research, 26(3), 499–510. https://doi.org/10.1207/ s15327906mbr2603_7
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. European Journal of Marketing, 37(11–12), 1762–1800. https://doi.org/10.1108/03090560310495456
Kamila, A. S., Komariah, K., & Saori, S. (2024). Analisis E-Service Quality Terhadap Online Repurchase Intention dengan E-Trust Sebagai Variabel Mediasi. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(11), 8197–8207. https://doi.org/10.47467/alkharaj.v6i11.4239
katadata. (2025). Transaksi Shopee Diramal Rp 1.088 Triliun, Juara Se-Asia Tenggara. Available at: https://katadata.co.id/digital/e-commerce/685c1b0a1a522/transaksi-shopee-diramal-rp-1088-triliun-juara-se-asia-tenggara
Kholik, A., Maulida, S., Suganda, A. D., Hanika, I. M., Ismainar, H., Muniarty, P., & Nurhayati. (2020). Perilaku Konsumen: Ruang Lingkup dan Konsep Dasar. Widina Bhakti Persada Bandung.
Kusmita, A. C., Farida, N., & Saryadi. (2022). Pengaruh E-Trust dan E-Service Quality Terhadap Online Repurchase Intention Melalui E-Satisfaction Pada Mahasiswa S1 FISIP yang Pernah Berbelanja di Lazada. Jurnal Ilmu Administrasi Bisnis, 10(3), 1307–1318. https://doi.org/10.14710/jiab.2021.32135
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. The Academy of Management Review, 20(3), 709–734. https://doi.org/10.2307/258792
Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20–38. https://doi.org/10.2307/1252308
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-S-QUAL. Journal of Service Research, 7(3), 213–233. https://doi.org/10.1177/1094670504271156
Perdana, Y., Gautama, B. P., Miftahuddin, A., Sidiq, A. S., & Maulid, D. L. (2023). Examining the Influence of E-Service Quality in E-Commerce on Customers’ Repurchase Intentions in Mekarwangi Village, West Java: A Rasch model perspective. The International Journal of Business Review (The Jobs Review), 6(1), 39–49. https://doi.org/10.17509/tjr.v6i1.63250
Ramadhani, D., Novita, V., Wiana, D., Berutu, E. P., & Siahaan, D. (2024). Pengaruh E-Trust dan E-Service Quality Terhadap Repurchase Intention E-Commerce Shopee Pada Mahasiswa di Kota Medan. Jurnal Riset Manajemen dan Ekonomi, 2(4), 536–543. https://doi.org/10.54066/jrime-itb.v2i4.2586
Salim, M., Hayu, R. S., Agustintia, D., Annisa, R., & Daulay, M. Y. (2023). The Effect of Trust, Perceived Risk and E-Service Quality on the Intention to Purchase of E-Commerce Consumers in Indonesia. Journal of Madani Society, 2(1), 53–66. https://doi.org/ 10.56225/jmsc.v2i1.178
Salsabila, A., & Pudjoprastyono, H. (2025). Pengaruh E-Service Quality dan E-Trust Terhadap Repurchase Intention Pada Pengguna Tiket.com di Surabaya. Jurnal Riset Pendidikan Ekonomi, 10(1), 28–37. https://doi.org/10.21067/jrpe.v10i1.11367
Sirohi, D. R. (2025). Effect of E-Service Quality on Repurchase Intention of E-Commerce Customers in India. Advances in Consumer Research, 2(2), 170–176.
Wardhana, A. (2024). Consumer Behavior in the Digital Era 4.0. Eureka Media Aksara.
We Are Social. (2025). Indonesia Digital Report 2025: Online Shopping. Avaliable at: https://goodstats.id/publication/indonesia-digital-report-2025-online-shopping-Wt9Qb
Wijaningsih, R., Ekawati, E., & Fachri, A. (2024). Peran Fear of Missing Out Memediasi Pengaruh Promo Event Tanggal Kembar E-Commerce Shopee Terhadap Impulsive Buying Tendency Pada Generasi Z pengguna Shopee di Bandar Lampung. GEMILANG: Jurnal Manajemen dan Akuntansi, 4(3), 58–72. https://doi.org/10.56910/gemilang.v4i3
Yunus, M., Fauzi, A., & Rini, E. S. (2022). The Effect of E-Service Quality and Customer Satisfaction on Repurchase Intention Through Online Consumer Review as Intervening Variables in the Marketplace Shopee. Journal Research of Social, Science, Economics, and Management, 1(6), 669–679. https://doi.org/10.36418/jrssem.v1i6.75
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2013). Services Marketing: Integrating Customer Focus Across the Firm (6th ed.). McGraw-Hill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ekonomi, Bisnis dan Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
