Analisis Keberlanjutan Usaha Mikro, Kecil, dan Menengah UMKM di Tengah Tantangan Ekonomi Digital Kota Medan
DOI:
https://doi.org/10.58192/ebismen.v4i1.3182Keywords:
Digitalization, Digital Transformation, E-Commerce, MSMEs, SustainabilityAbstract
MSMEs play a key role in the national economy, especially in increasing economic growth and creating new jobs. However, in the digital era, MSMEs face major problems, such as low levels of digital literacy, limited access to the internet, and fierce competition with large companies that have used technology before. This study examines the variables that influence the sustainability of MSMEs amidst digital challenges and finds methods that can be used so that MSMEs can survive and grow. The research method was carried out through surveys and direct interviews with MSME actors at Pasar Pagi Setia Budi, Medan, North Sumatra. The results of the study showed that most MSME actors did not utilize digital platforms for marketing and transactions, which resulted in decreased income. To increase competitiveness, MSMEs need to improve their digital knowledge, adopt online marketing strategies, and optimize the use of e-commerce and social media. Support from the government, financial institutions, and technology companies is also very important. In the increasingly competitive digital era, by implementing the right digitalization strategy, MSMEs can improve operational efficiency, expand market reach, and maintain the sustainability of their business.
References
Anggraini, A., Wulandari, D., & Utama, R. E. (2023). Strategi inovasi teknologi terhadap daya saing UMKM.
Evangeulista, G., Agustin, A., Putra, G. P. E., Pramesti, D. T., & Madiistriyatno, H. (2023). Strategi UMKM dalam menghadapi digitalisasi. Oikos Nomos: Jurnal Kajian Ekonomi dan Bisnis, 16(1), 33–42.
Fadhilah, D. A., & Pratiwi, T. (2021). Strategi pemasaran produk UMKM melalui penerapan digital marketing.
Harahap, H. S., Dewi, N. K., & Ningrum, E. P. (2021). Pemanfaatan digital marketing bagi UMKM. Jurnal Loyalitas Sosial, 3(2), 77–85.
Hastuti, P., Nurofik, A., Purnomo, A., Hasibuan, A., Aribowo, H., Faried, A. I., & Simarmata, J. (2020). Kewirausahaan dan UMKM.
Junaidi, M. (2024, November 4). UMKM hebat, perekonomian nasional meningkat. Direktorat Jenderal Perbendaharaan Kementerian Keuangan Republik Indonesia.
Marpaung, A. P., Hafiz, M. S., Koto, M., & Dari, W. (2021, November). Strategi peningkatan kapasitas usaha pada UMKM melalui digital marketing. Prosiding Seminar Nasional Kewirausahaan, 2(1), 294–300.
Musytari. (2020). Neraca manajemen, akuntansi, dan ekonomi. Jurnal Musytari, 2(2), 131–140.
Rohmana, D. W. (2023, August). Peranan ekonomi digital dalam peningkatan pertumbuhan UMKM: Peluang dan tantangan. Indonesian Proceedings and Annual Conference of Islamic Law and Sharia Economic (IPACILSE), 1(1), 42–48.
Sarfiah, S. N., Atmaja, H. E., & Verawati, D. M. (2019). UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan, 4(2), 137–146.
Sifwah, M. A., Nikhal, Z. Z., Dewi, A. P., Nurcahyani, N., & Latifah, R. N. (2024). Penerapan digital marketing sebagai strategi pemasaran untuk meningkatkan daya saing UMKM. Journal of Management Accounting, Tax and Production, 2(1), 109–118.
Sri, M., & Ahmad, Y. (2017). Peluang dan tantangan pengembangan usaha mikro kecil menengah (UMKM) dari berbagai aspek ekonomi. Jurnal Ilmiah Manajemen dan Bisnis, 2(1), 181–197.
Utami, A. P., Rahmahita, A., & Dermawan, D. (2022). UMKM sebagai peningkatan pembangunan ekonomi bangsa Indonesia. Jurnal Manajemen Akuntansi (Jumsi, 2(4), 995–1001.
Wulandari, P., & Ibrahim, M. (2023). Fintech lending business ethics in Indonesia: A case study of Shopee Pinjam (SPinjam). InFestasi, 19(1), 13–21.
Zahra, S. (2022). Definisi, kriteria, dan konsep UMKM.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Ekonomi, Bisnis dan Manajemen
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
