Credibility Content AI- Based : Perspective Consumer to Transparency in Social Media Campaigns
DOI:
https://doi.org/10.58192/profit.v5i1.4229Keywords:
Intelligence Artificial Intelligence (AI), Credibility Content, Transparency, Social Media, AI-Transparency Credibility Model (ATCM)Abstract
However, the incorporation of artificial intelligence in content generation on social media platforms has completely transformed the domain of marketing communications while raising questions about the issue of authenticity. The objective of this study, which uses qualitative research methods, is to delve into the topic of consumer perceptions regarding the authenticity of content generated through artificial intelligence, especially by exploring the importance of transparency in social media campaigns. In qualitative research, data was collected through case studies and in-depth interviews. From the findings, it is clear that transparency functions as an agent that catalyzes the transformation of audience skepticism to enhance brand trust via two pathways of perceptual change: (1) Institutional Integrity, which entails changing the basis of trust from that of authentic human origin to brand honesty; and (2) Strategic Curation, which entails basing the evaluation of expertise on intelligent use of technology by the brand. Transparency has been found to be useful in addressing expectancy violations and enhancing message acceptance through minimizing psychological resistance among consumers. From this study, it is concluded that digital honesty through proactive transparency is not just an ethical practice but also an important strategy for fostering sustainable relationships between brands and consumers in an automated age.
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