Pemberdayaan UMKM Desa Gempolklutuk Melalui Strategi Digital Marketing dan E-Commerce
DOI:
https://doi.org/10.58192/karunia.v5i3.5542Keywords:
Digital Marketing, Digital Transformation, E-Commerce, Gempolklutuk Village, MSME EmpowermentAbstract
Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the local economy, yet many entrepreneurs still face challenges in optimizing digital technology for marketing activities. This community service activity aims to improve the knowledge and practical skills of MSME actors in Gempolklutuk Village, Tarik District, Sidoarjo Regency, in utilizing digital marketing strategies and e-commerce as tools for promotion and sales transactions. The activity employed a participatory approach through several stages, including preparation, problem identification, digital marketing socialization, e-commerce training, promotional content creation practice, direct mentoring, and evaluation. The results showed improved participant understanding and skills in creating visual promotional content, developing engaging product descriptions, managing social media accounts, and marketing products through e-commerce platforms. The activity effectively supported the digital transformation of MSMEs in Gempolklutuk Village by expanding market reach, improving promotional activities, increasing consumer access, and strengthening business competitiveness in a sustainable manner. Participants gained confidence.
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