Pelatihan Digital Marketing kepada Anggota IKM Kharonsih Mulyo Bareng di bawah Binaan Dinas Perdagangan dan Perindustrian Kabupaten Boyolali

Abstract

This study aims to support Small and Micro Industries (IKM) in Kharonsih Mulyo Bareng, Boyolali Regency, operating under the guidance of the Boyolali Regency Department of Trade and Industry. The primary challenge faced by the partners is the limited level of digital literacy, particularly regarding digital currencies, digital payment systems, and financial transactions. To address these challenges, a community service program was implemented through an intensive one-day training session combined with on-site mentoring using a participatory approach. The training focused on improving participants’ understanding of digital financial tools, encouraging the adoption of digital payment methods, and strengthening their ability to manage business finances using information technology. The results of the mentoring program indicate that IKM employees significantly improved their proficiency in utilizing information technology and financial literacy to support daily business operations and financial management. Participants also demonstrated greater confidence in adopting digital transaction systems for their business activities. These improvements are expected to enhance operational efficiency, promote sustainable business growth, and increase the competitiveness of IKM in responding to the ongoing digital transformation and the evolving demands of the modern business environment.