Pendampingan UMKM melalui Business Development Service untuk Meningkatkan Profitabilitas dan Keberlanjutan Usaha di Desa Dalu Sepuluh A
DOI:
https://doi.org/10.58192/karunia.v5i1.4961Keywords:
MSMEs, Business Development Service, profitability, business sustainability, community empowermentAbstract
Micro, Small, and Medium Enterprises (MSMEs) in Dalu Sepuluh A village play a strategic role in driving village economic growth. However, various obstacles such as low managerial capacity, limited marketing, unorganized financial records, and the lack of digital technology utilization hinder their ability to increase profitability and encourage business. This community service activity aims to provide assistance to MSMEs through the Business Development Service (BDS) approach in Dalu Sepuluh A village. The methods used include identifying needs, training, business consulting, digital marketing assistance, financial management, and business performance evaluation. The results of the activity show an increase in the ability of MSMEs to prepare simple bookkeeping, utilize digital media for marketing, and understand business development strategies. In addition, there was an increase in turnover and business management efficiency for most participants. The BDS assistance program has proven effective in increasing profitability and supporting the sustainability of MSME businesses in Dalu Sepuluh A village, Tanjung Morawa district.
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