Seminar Entrepreneurship dalam Membangun Karakter Wirausaha Siswa SMK Bintang Muda 88 Kabupaten Tana Toraja

Abstract

This Community Service Program aimed to improve students’ understanding of entrepreneurship and strengthen entrepreneurial character among students of SMK Bintang Muda 88, Tana Toraja Regency. The activity was designed to foster an entrepreneurial mindset, creativity, innovation, independence, and readiness to face labor market challenges and modern economic development. It also introduced business opportunities and the use of digital technology, particularly digital marketing, to support business growth. The program was implemented through lectures, interactive discussions, question-and-answer sessions, and entrepreneurial motivation delivered by the speakers. A total of 134 students from the Heavy Equipment Engineering and Accounting majors participated in the activity. Data were collected through observation, interviews, and documentation during the implementation process. The results showed that the entrepreneurship seminar positively improved students’ awareness of the importance of entrepreneurship and encouraged the development of entrepreneurial character. Students became more motivated to generate business ideas, recognized the value of creativity and innovation, and gained confidence in presenting their ideas. They also developed a better understanding of digital marketing strategies as relevant business opportunities in the modern era. In conclusion, this seminar served as an effective educational medium for developing productive, creative, innovative, and independent students. The activity is expected to be implemented continuously to strengthen entrepreneurship education in the school environment.