Pemberdayaan UMKM Keripik Melalui Literasi Digital Marketing dan Rantai Pasok Produk di Desa Kasomalang Kulon Subang
DOI:
https://doi.org/10.58192/karunia.v5i2.4851Keywords:
Chips MSMEs, Community Empowerment, Digital Literacy, Digital Marketing, Product Supply ChainAbstract
Micro, Small, and Medium Enterprises (MSMEs) producing chips in Kasomalang Kulon Village, Kasomalang District, Subang Regency, have significant potential to support the community's economy. However, most entrepreneurs still face various obstacles, including limited understanding of digital marketing, suboptimal use of social media as a promotional tool, limited ability to create marketing content, and rudimentary product supply chain management. This Community Service (PkM) activity aims to increase the capacity of MSMEs by strengthening digital marketing literacy and understanding of product supply chain management. The activity was implemented through preparation, implementation, and evaluation stages, using outreach, training, interactive discussions, and simple practical exercises. The materials provided covered the use of social media as a marketing tool, product branding strategies, promotional content creation, and supply chain management, including raw material procurement, inventory control, and product distribution. The results of the activity indicated that participants gained an increased understanding of the use of digital media for marketing, the importance of product branding, and more effective supply chain management in supporting business sustainability. Integrating digital marketing literacy and strengthening the product supply chain is a relevant empowerment strategy to increase the competitiveness of chip MSMEs, expand market reach, and support sustainable economic growth in Kasomalang Kulon Village.
References
Danandjojo, A., Juliawan, F., Kurniawati, & Masnita, Y. (2024). Digital supply chain: Is it important for enhancing supply chain performance? Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(10), 7060–7075. https://doi.org/10.47467/alkharaj.v6i10.3849
Hamid, R. S. (2022). Analisis dampak aktivitas pemasaran media sosial terhadap kepercayaan. Jesya: Jurnal Ekonomi dan Ekonomi Syariah, 5(2), 1563–1570. https://doi.org/10.36778/jesya.v5i2.774
Hartato, F., & Handoyo, S. E. (2021). Pengaruh orientasi kewirausahaan, orientasi pasar, dan strategi bisnis terhadap kinerja bisnis kuliner. Jurnal Manajerial dan Kewirausahaan, 3(4), 980–989. https://doi.org/10.24912/jmk.v3i4.13471
Kiran, F., & Sahin, B. (2024). Circular supply chain practices, big data implementation and firm performance: Mediating role of digital technology. The Electronic Journal of Information Systems in Developing Countries, 90(1), e12290. https://doi.org/10.1002/isd2.12290
Kurniawan, E., Nofriadi, N., & Maharani, D. (2021). Sosialisasi digital marketing dalam upaya peningkatan penjualan produk UMKM. Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat, 1(1), 31–36. https://doi.org/10.54314/jpstm.v1i1.542
Liu, Y., & Chi, G. (2024). Does digital transformation promote supply chain efficiency? Evidence from China. Managerial and Decision Economics, 45(8), 5562–5576. https://doi.org/10.1002/mde.4343
Madhavaram, S., Manis, K. T., Rashidi-Sabet, S., & Taylor, D. F. (2023). Capability bundling for effective supply chain management: An integrative framework and research agenda. Journal of Business Logistics, 44(2), 170–197. https://doi.org/10.1111/jbl.12329
Nur, D. R., Gultom, T., Dewi, I. I., & Maliki, B. I. (2023). Study literature: Strategi pengembangan wirausaha kecil menengah masyarakat desa dan bisnis yang tangguh. Bussman Journal: Indonesian Journal of Business and Management, 3(3), 1147–1165. https://doi.org/10.59024/jise.v3i1.1102
Riptiono, S. (2023). Literasi bisnis digital untuk meningkatkan kinerja pemasaran UMKM. Pengabdian Kepada Masyarakat Indonesia SEAN, 1(2), 30–33. https://doi.org/10.58471/abdimassean.v1i02.107
Susanto, P. C., Ali, H., Sawitri, N. N., & Widyastuti, T. (2023). Strategic management: Concept, implementation, and indicators of success: Literature review. Siber Journal of Advanced Multidisciplinary, 1(2), 44–54. https://doi.org/10.38035/sjam.v1i2.21
Wu, L., Huang, J., Wang, M., & Kumar, A. (2024). Unleashing supply chain agility: Leveraging data network effects for digital transformation. International Journal of Production Economics, 277, 109402. https://doi.org/10.1016/j.ijpe.2024.109402
Yosepha, S. Y., & Isyanto, P. (2024). Strategi pemasaran digital untuk meningkatkan penjualan produk lokal di era online. Jurnal Buana Pengabdian, 6(1), 23–32. https://doi.org/10.36805/jurnalbuanapengabdian.v6i1.6216
Zaenal, A. Z., & Sahabuddin, Z. A. (2023). Pengaruh kualitas informasi media sosial dan kepercayaan terhadap niat berkunjung wisatawan di Kota Makassar, Indonesia. Jurnal Simki Economic, 6(2), 340–350. https://doi.org/10.29407/jse.v6i2.334
Zhang, C., Pawar, K. S., & Bhardwaj, A. (2024). Identifying digital supply chain capabilities. Procedia Computer Science, 232, 1182–1191. https://doi.org/10.1016/j.procs.2024.01.116
Zhang, X., Huo, B., Zhao, X., & Zhou, H. (2024). Role of digital supply chain in promoting sustainable supply chain performance: The mediating role of supply chain integration and information sharing. The International Journal of Logistics Management, 36(5), 1439–1462. https://doi.org/10.1108/IJLM-01-2024-0031
Zhang, Y., Wang, Y., & Li, J. (2024). Digital supply chain management: A bibliometric analysis and future research directions. Journal of Global Information Management, 32(1), 1–23. https://doi.org/10.4018/JGIM.336285
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
