Peningkatan Pengelolaan Usaha pada Kelompok Wanita Tani (KWT) di Kelurahan Kali Putih Kecamatan Singorojo Kabupaten Kendal

Abstract

The Women Farmers Group (KWT) is an effective and beneficial association to help women farmers in managing, processing, and marketing agricultural products with various developments or innovations in food processing. The Women Farmers Group (KWT) Ndapu Asri is one of the forums that can be empowered and become a hope for farming families in Kali Putih Village, Singorojo District, Kendal Regency. Existing business activities at KWT Ndapu Asri include: processing coffee into powder, various crisps (cassava, banana, and taro), and planting vegetables. The development of the business they run does not provide significant results, so it is necessary to provide socialization about entrepreneurial motivation and business management for the sustainability of KWT activities, so that they can develop more and make the existence KWT more useful for members for the common welfare. The community service activity was held on Wednesday, April 29, 2026, which was attended by 15 participants with the aim of helping them maintain and develop the business that has been carried out by the women farmer group in Kali Putih Village, Singorojo District, Kendal Regency. This activity involved providing outreach on how to maintain a business, providing examples of processed products from prominent commodities in the region, and discussing challenges faced, including online and offline marketing and the need to separate business finances from household finances. Evaluation results showed a significant 50% increase in revenue. The target output of this community service is publication in accredited national journals, HKI (Intellectual Property Rights), YouTube, and through mass media.