Budaya Pop dan Tradisi: Ruang Publik Sebagai Titik Temu Generasi Z di Kabupaten Maros

Abstract

The development of popular culture in the digital era has shaped the preferences, lifestyles, and interaction patterns of Generation Z, who tend to be more open, creative, and technology-driven. However, this situation also poses challenges to the existence of traditional cultures, which are beginning to decline in popularity. This community service activity aims to optimize the role of public spaces as a platform for integrating pop culture and local traditions in Maros Regency. The method used is a participatory approach through observation, focus group discussions (FGDs), local community involvement, and the implementation of programs such as cultural festivals, collaborative art performances, creative workshops, and the production of digital content based on local wisdom.The results of this activity indicate that public spaces play a strategic role as meeting points between generations, particularly Generation Z, in expressing creativity while strengthening local cultural identity. The integration of pop culture with local traditions can increase the younger generation's interest in cultural heritage, create inclusive collaborative spaces, and encourage the growth of a culture-based creative economy ecosystem. Furthermore, this activity also contributes to strengthening social cohesion and raising collective awareness of the importance of cultural preservation. Innovative use of public spaces is an effective strategy for maintaining the sustainability of local culture amidst globalization.