Bright Training: Mewujudkan Ide Riset dan Pengembangan Diri Melalui Pelatihan Berbasis Praktik
DOI:
https://doi.org/10.58192/karunia.v5i1.4158Keywords:
Digital Marketing, Empowerment, Entrepreneurship, Research Training, StudentsAbstract
The Bright Training Program is a community service activity designed to improve the research and entrepreneurial capacity of Indonesian students who are members of the Indonesian Student Association (PPI) in Johor Bahru, Malaysia. The main problems faced by participants include limited understanding of research methodology, low ability to write systematic scientific papers, and suboptimal skills in developing and marketing digital-based businesses. To address these issues, this program is implemented using a participatory approach through several stages: identifying participant needs, joint planning, practice-based training (hands-on training), and ongoing mentoring. The results of the activity show a significant increase in participant skills, particularly in preparing research proposals, developing more structured business plans, and utilizing digital media as an effective marketing tool. Furthermore, this program also encourages changes in participants' mindsets to become more critical, innovative, adaptive, and collaborative in facing academic and entrepreneurial challenges. Furthermore, this activity also helps give rise to various group initiatives and strengthens the active role of students as agents of change in the community.
References
Aini, Q., Rahardja, U., & Santoso, N. P. L. (2022). Peningkatan kompetensi mahasiswa melalui pelatihan berbasis digital learning. Jurnal Pendidikan Teknologi dan Kejuruan, 28(2), 123–132.
Alam, M. Z., Kousar, S., & Rehman, C. A. (2021). Role of entrepreneurial education in shaping entrepreneurial intentions. Journal of Entrepreneurship Education, 24(3), 1–12.
Anwar, M., & Abdullah, A. (2021). The impact of entrepreneurship education on student entrepreneurial intention. Education + Training, 63(7/8), 1041–1058. https://doi.org/10.1108/ET-01-2020-0025
Aprilia, D., & Setiawan, A. (2023). Digital marketing strategy for SMEs in the post-pandemic era. Jurnal Manajemen dan Kewirausahaan, 25(1), 45–56.
Fitriani, L., & Hidayat, R. (2022). Pemberdayaan mahasiswa melalui program kewirausahaan berbasis digital. Jurnal Abdimas Indonesia, 3(2), 89–98.
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26. Badan Penerbit Universitas Diponegoro.
Iskandar, D., & Pratama, A. (2024). Implementation of digital entrepreneurship training in higher education. International Journal of Instruction, 17(1), 233–248.
Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi. (2023). Panduan Merdeka Belajar Kampus Merdeka. https://kampusmerdeka.kemdikbud.go.id
Kurniawan, R. C., & Putri, N. A. (2022). Pengaruh pelatihan terhadap peningkatan keterampilan mahasiswa. Jurnal Pendidikan Indonesia, 11(2), 150–160.
Li, J., McKenzie, S., Dazeley, R., Jiang, F., & Sood, K. (2023). Engineering entrepreneurship education in universities. Education Sciences, 13(8), 1–15. https://doi.org/10.3390/educsci13080789
Makai, A. L., & Dőry, T. (2023). University support and entrepreneurial intention. Sustainability, 15(12), 1–14. https://doi.org/10.3390/su15129645
Nasution, M. I., & Siregar, S. (2021). Digital transformation in higher education. Jurnal Pendidikan Tinggi, 15(1), 22–30.
Prasetyo, B., & Trisyanti, U. (2021). Revolusi industri 4.0 dan tantangan pendidikan. Jurnal Ilmiah Teknologi Pendidikan, 9(2), 123–130.
Putra, A. P., & Nugroho, Y. (2022). Strategi pemasaran digital UMKM berbasis media sosial. Jurnal Ekonomi dan Bisnis, 10(1), 77–86.
Rahmawati, F., & Sari, D. (2024). The role of LMS in improving student engagement. Journal of Educational Technology, 18(2), 201–210.
Sari, M., & Wahyudi, A. (2022). Pelatihan digital marketing untuk meningkatkan daya saing UMKM. Jurnal Pengabdian Masyarakat, 6(1), 33–41. https://doi.org/10.47560/pengabmas.v3i1.347
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Sutrisno, A., & Handayani, T. (2023). Implementation of business model canvas in student entrepreneurship. Jurnal Manajemen Bisnis, 14(2), 89–99.
Wibowo, A., & Saptono, A. (2022). Does entrepreneurial education matter? Journal of Entrepreneurship Education, 25(1), 1–10. https://doi.org/10.1080/2331186X.2023.2221164
Zhu, J., & Luo, L. (2025). AI-based entrepreneurship education system. Education and Information Technologies, 30(1), 1–15.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
