Pengaruh Top Management Commitment, CSR, dan Organizational Culture terhadap Green Human Resources Management di Restoran Yogyakarta
DOI:
https://doi.org/10.58192/ebismen.v5i3.4670Keywords:
Top Management Commitment, CSR, Ogranizational Culture, Hospitality Industry, Human Resource SustainabilityAbstract
Abstract. This study investigates to analyze the influence of top management commitment,
corporate social responsibility (CSR), and organizational culture on the implementation of green
human resource management (GHRM) in restaurant business units operating within the
hospitality sector in the Special Region of Yogyakarta. This research employed a quantitative
approach using a questionnaire that had met the validity and reliability requirements as the
research instrument. Data were collected online through Google Forms from 112 respondents
selected using a census sampling technique. The collected data were analyzed using logistic
regression with the assistance of IBM SPSS version 25. The results indicate that top management
commitment, CSR, and organizational culture have significant effects on the implementation of
GHRM, both partially and simultaneously. The coefficient of determination shows that these three
independent variables collectively explain 40.6% of the variation in GHRM implementation, while
the remaining 59.4% is influenced by other factors outside the research model. These findings
suggest that the successful implementation of GHRM in the restaurant industry is strongly
influenced by managerial commitment, CSR practices, and an organizational culture that supports
sustainable human resource management practices.
Keywords: Top Management Commitment, Corporate Social Responsibility, Organizational
Culture, Green Human Resources Management.
Abstrak. Penelitian ini bertujuan menganalisis pengaruh komitmen manajemen puncak, tanggung
jawab sosial perusahaan (CSR), dan budaya organisasi terhadap penerapan green human resource
management (GHRM) pada unit usaha restoran yang beroperasi di sektor hospitality Daerah
Istimewa Yogyakarta. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan
instrumen berupa kuesioner yang telah memenuhi kriteria validitas dan reliabilitas. Pengumpulan
data dilakukan secara daring melalui Google Form kepada 112 responden yang dipilih
menggunakan teknik sensus. Data yang terkumpul dianalisis menggunakan regresi logistik dengan
bantuan perangkat lunak IBM SPSS versi 25. Hasil analisis menunjukkan bahwa komitmen
manajemen puncak, CSR, dan budaya organisasi memiliki pengaruh yang signfikan terhadap
penerapan GHRM baik secara parsial maupun simultan. Nilai koefisien determinasi menunjukkan
bahwa ketiga variabel independen tersebut secara bersama-sama mampu menjelaskan 40,6%
variasi penerapan GHRM, sementara 59,4% lainnya dipengaruhi oleh variabel lain yang tidak
termasuk dalam model penelitian. Temuan ini mengindikasikan bahwa keberhasilan implementasi
GHRM di industri restoran sangat dipengaruhi olehkomitmen manajerial, praktik CSR, dan
budaya organisasi yang mendukung praktik sumber daya manusia berkelanjutan.
Kata kunci: Top Management Commitment, Corporate Social Responsibility, Organizational
Culture, Green Human Resources Management.
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