Pemberdayaan UMKM Berbasis Partisipatif dalam Pengembangan Aktivitas Ekonomi Masyarakat Desa Demuk

Abstract

This study aims to analyze changes in community participation and economic activities in Demuk Village through a participatory MSME empowerment approach implemented in the Community Service Program (known as KKN in Indonesia). The study employed a qualitative approach with a case study design. Research informants consisted of village officials, MSME actors, community participants, and KKN students selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation, while data analysis used the interactive model of Miles and Huberman, including data reduction, data display, and conclusion drawing. The findings indicate that the participatory empowerment approach increased community involvement in village economic development activities through training, group discussions, and business assistance programs. The KKN program also encouraged changes in community economic activities, particularly in the use of social media as a promotional tool, improvement of product packaging quality, and the growth of community confidence in developing businesses more independently. Although the changes have not yet occurred evenly due to limited mentoring duration and community digital capabilities, the KKN program served as an initial stimulus for social and economic transformation within the village community. This study highlights the importance of sustainable assistance and collaboration among universities, village governments, and communities in supporting the sustainability of participatory MSME empowerment programs.