Tanggung Jawab Pelaku Usaha Terhadap Penjualan Produk Kosmetik Tanpa Izin Edar (TIE) BPOM Menurut Undang-Undang RI Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen

(Studi Kasus terhadap Produk Kosmetik Merek L di Marketplace Facebook)

Abstract

This study aims to analyze the responsibility of business actors and legal protection for consumers regarding the distribution of cosmetic products without marketing authorization on digital platforms, particularly Facebook Marketplace in Kupang City. This research employs an empirical legal approach with a qualitative descriptive method. Data were collected through interviews, observations, and literature studies involving consumers, business actors, and relevant institutions such as BBPOM and the Department of Industry and Trade. The results show that business actors have not fulfilled their legal obligations as stipulated in Law Number 8 of 1999 concerning Consumer Protection, particularly in terms of good faith, provision of accurate information, and product safety assurance. The circulation of cosmetic products without BPOM authorization indicates a gap between normative regulations and actual practices. Furthermore, consumer protection has not been optimally implemented due to weak supervision in digital platforms, low awareness among business actors, and limited consumer knowledge. Therefore, strengthening supervision, enhancing public awareness, and enforcing stricter legal sanctions are necessary to ensure effective consumer protection and sustainable business practices in the digital marketplace.