Strategi Digital Marketing Pendamping PPH Aurum First Sunrise Surakarta dalam Maksimalisasi Sertifikasi Halal UMKM Koridor Solo-Semarang
DOI:
https://doi.org/10.58192/sejahtera.v5i3.5269Keywords:
Aurum First Sunrise, Digital Marketing, Halal Certification, MSMES, Halal Product Process Facilitators (PPH)Abstract
The acceleration of mandatory halal certification for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia requires innovative grassroots communication strategies to optimize the utilization of free certification quotas (Sehati). Halal Product Process Facilitators (PPH) in the Solo-Semarang region have mostly relied on conventional face-to-face socialization, which is limited by time and space. This community service program aims to train and mentor halal facilitators under LP3H Aurum First Sunrise Surakarta in optimizing personal social media platforms, including Instagram, TikTok, and WhatsApp Business, for personal branding and halal regulation education. The program employed a participatory community organizing approach through co-design assessment, digital marketing workshops, creative content development, and impact monitoring. The results showed significant improvements in facilitators’ digital capabilities, particularly digital branding knowledge from 20% to 93.3% and visual content production skills from 13.3% to 86.7%. The program also increased MSME halal certification registrations by 700%, from 12 to 84 MSMEs through LP3H Aurum First Sunrise Surakarta facilitators. Furthermore, the program fostered local leaders who act as peer mentors in the digital halal industry ecosystem in Central Java.
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