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Ella Samaria Simorangkir, Dewi Immaniar Desrianti, Marviola Hardini. Analysis of The Role of Live Hosts in Enhancing Audience Engagement and Brand Awareness in Digital Promotion. Profit [Internet]. 2026 Nov. 1 [cited 2026 Nov. 9];5(4):191-212. Available from: https://journal.unimar-amni.ac.id/index.php/profit/article/view/5332