Ella Samaria Simorangkir, Dewi Immaniar Desrianti and Marviola Hardini (2026) “Analysis of The Role of Live Hosts in Enhancing Audience Engagement and Brand Awareness in Digital Promotion”, Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 5(4), pp. 191–212. doi: 10.58192/profit.v5i4.5332.