ELLA SAMARIA SIMORANGKIR; DEWI IMMANIAR DESRIANTI; MARVIOLA HARDINI. Analysis of The Role of Live Hosts in Enhancing Audience Engagement and Brand Awareness in Digital Promotion. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, [S. l.], v. 5, n. 4, p. 191–212, 2026. DOI: 10.58192/profit.v5i4.5332. Disponível em: https://journal.unimar-amni.ac.id/index.php/profit/article/view/5332. Acesso em: 9 nov. 2026.