RAMADHANI OKTAVIANA PUTRI; EDWIN ZUSRONY; WESLY TUMBUR ML TOBING; PINDO ASTI. The Impact of E-WOM and Flash Sales on Impulse Buying Among Gen Z E-Commerce Users: The Mediating Role of Positive Emotions. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, [S. l.], v. 5, n. 4, p. 582–596, 2026. DOI: 10.58192/profit.v5i4.4939. Disponível em: https://journal.unimar-amni.ac.id/index.php/profit/article/view/4939. Acesso em: 9 nov. 2026.