Peningkatan Kapasitas Kelompok Sadar Wisata dalam Mengembangkan Potensi Pariwisata yang Ada di Pemandian Bah Uluni Mabar, Simalungun

Abstract

This study aims to describe and analyze the capacity-building efforts of the Tourism Awareness Group (Pokdarwis) in developing the tourism potential at Bah Uluni Mabar Natural Swimming Pool, Simalungun Regency. This research employs a qualitative approach with a descriptive research type. Data collection techniques include in-depth interviews, participatory observation, and documentation. Research informants were selected purposively, including Pokdarwis administrators and members, tourism managers, village officials, and tourists visiting Bah Uluni Mabar Natural Swimming Pool. The research results indicate that Pokdarwis Bah Uluni Mabar has undertaken various efforts to increase group capacity, including tourism management skills training, increasing tourism awareness through the Sapta Pesona program, developing nature-based and local culture tourism attractions, and optimizing promotion through digital media. However, there are still a number of challenges faced, including limited funding, lack of professionally trained human resources, and minimal tourism infrastructure support. This study recommends the need for synergy between local governments, local communities, and the private sector in supporting the sustainability of tourism development at Bah Uluni Mabar Natural Swimming Pool.