Pengaruh Customer Experience, Social Media Marketing dan Customer Trust terhadap Repurchase Intention Produk Skincare Skintific
DOI:
https://doi.org/10.58192/profit.v5i1.4097Keywords:
Customer Experience, Customer Trust, Repurchase Intention, Skincare, Social Media MarketingAbstract
This study explores the influence of Social Media Marketing, Customer Experience, and Customer Trust on Repurchase Intention of Skintific skincare products. Utilizing a quantitative approach, data was collected from 160 users of Skintific products through questionnaires. The results of multiple linear regression analysis show that Customer Experience and Customer Trust have a positive and significant influence on Repurchase Intention. Based on this, Customer Experience and Customer Trust have an important role in increasing repurchase intentions. In addition, Customer Trust also has a positive and significant effect on Repurchase Intention, emphasizing that the level of consumer confidence in Skintific products can increase repurchase intentions. The findings provide practical implications for marketing managers in developing more effective strategies as well as for Skintific product managers in improving consumer satisfaction and trust to achieve higher repurchase goals. This study also makes a theoretical contribution in enriching the literature on factors that influence repurchase intentions in the context of the skincare industry.
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