Analisis SWOT Pada KSPPS BKK Bersama Kami Kasembadan Purwokerto
DOI:
https://doi.org/10.58192/profit.v4i2.3497Keywords:
SWOT, KSPPS, Sharia Savings, Loans Cooperative and FinancingAbstract
This research was conducted with the aim of identifying the strengths, weaknesses, opportunities, and threats (SWOT) of KSPPS BKK Bersama Kami Kasembadan Purwokerto in the current era of digitalization. This research uses a qualitative method with a case study approach. Data collection was carried out directly to the Manager of KSPPS BKK Bersama Kami Kasembadan. The results of the study showed that the total score of the IFAS matrix (strengths and weaknesses) was 2.58, which means that KSPPS has quite strong internal potential, although there are still a number of weaknesses that need to be fixed to increase competitiveness. While the total score of the EFAS matrix (opportunities and threats) was 2.55, which means that KSPPS is quite capable of utilizing external opportunities and is quite effective in dealing with threats in the external environment, but there is still room for improvement. Therefore, the right SWOT strategy to apply is an aggressive or growth strategy with a Strengths and Opportunities (S-O) pattern, namely expanding the market, especially among Muslim communities who are increasingly aware of the importance of Islamic finance, establishing cooperation with Islamic schools and religious communities using a reputation for healthy and stable financial management as an attraction, as well as traditional trader markets with a personal approach based on practical and easy-to-understand product strengths.
References
Afrianti, Alyah. (2017). Analisis Swot Dalam Meningkatkan Daya Saing Pada Pt.Trimega Syariah Kantor Cabang Makassar. Skripsi Fakultas Ekonomi Dan Bisnis. Makassar: Universitas Muhammadiyah.
Asdar, Muhammad & Saiful Muchlis. (2024). Koperasi Simpan Pinjam Pembiayaan Syariah: Peluang Dan Tantangan Diera Digital. Mufakat: Jurnal Ekonomi Manajemen dan Akuntansi, 3(2), 720-730.
Fadilah, R. (2017). Analisis Penilaian Tingkat Kesehatan Koperasi Simpan Pinjam Dan Pembiayaan Syariah (KSPPS) Kota Tanggerang Selatan. Skripsi Fakultas Ekonomi. Jakarta: UIN Syarif Hidayatullah.
Fatun et al. (2023). Peran Koperasi Simpan Pinjam Dan Pembiayaan Syariah Dalam Pemberdayaan UMKM Pada KSPPS Tabarok Shohibul Qorib Pamekasan. PROSPEKS: Jurnal Prosiding Pengabdian Ekonomi dan Keuangan Syariah, 1(1), 16-26.
Friesner. 2010. History of SWOT Analysis. http://www.marketingteacher.com/swot/historyof-swot.html
Haerawan & Yulius Here Magang. (2019). Analisis Swot Dalam Menentukan Strategi Pemasaran Alat Rumah Tangga Di Pt Impressindo Karya Steel Jakarta-pusat. Jurnal Ilmiah Manajemen Bisnis, 5(2), 175-189.
Heriyadi, Dedi & Amrizal. (2024). Analysis Of Challenges and Strategies for the Development of Sharia Financial Services Coorperatives (Case Study of the Abdi Kerta Raharja Sharia Savings and Loans and Financing Cooperative (KSPPS) in Tangerang Regency). Budapest International Research and Critics Intitute Jurnal, 7(3), 2615-1715.
Karim, Adiwarman A. (2017). Bank Islam: Analisis Fiqih dan Keuangan. Jakarta: PT. RajaGrafindo Persada.
Mashuri & Dwi Nurjannah. (2020). Analisis Swot Sebagai Strategi Meningkatkan Daya Saing (Studi Pada PT. Bank Riau Kepri Unit Usaha Syariah Pekanbaru). JPS (Jurnal Perbankan Syariah), 1(1), 97-112.
Maulida, Indah Ilma et al. (2025). Analisis SWOT Terhadap Strategi Pemasaran Ijarah Multijasa di BMT Mentari Bumi Panican, Purbalingga. Wawasan: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahan, 3(2), 01-11.
Mukti, Erlangga Anggara et al. (2022). Analisis SWOT Pemberdayaan Ekonomi Pada KSPPS BMT Tumang 2022. Jurnal Ilmiah Ekonomi Islam Dan General, 2(01), 159-162.
Mustamar, Diva & Miswan Ansori. (2024). Analisis SWOT Dan Strategi Pemasaran Produk Talangan Kesehatan Pada KSPPS BMT Aman Utama Jepara. Jurnal Istiduna, 10(2), 221-235.
Neolaka, Aglom Mel Yoksam et al. (2023). Marketing Strategy Using Swot Analysis (Case Study : Stima Immi). Jurnal Ekonomi, 12(2), 2721-9879.
Nurajijah, S & Handayani. (2022). Upaya Peningkatan Minat Nasabah Menggunakan Analisis SWOT Pada Produk IB Taharoh si Bank DKI KCPS Bekasi. Jurnal Syarikah, 8(2), 163-174.
Prihatini, Dewi et al. (2022). Peningkatan Literasi Keuangan Islam Pada KSPPS di Kabupaten Jember. Jurnal Pengabdian Masyarakat Akademisi, 1(4), 72-80.
Putri, Misyaida Ayunda et al. (2023). Analisis Strategi Pemasaran Menggunakan Matriks SWOT, Matriks IFE, Matriks EFE, Dan Matriks IE (Studi Kasus Pada Bisnis Banjjagim.Id). Jurnal Manajemen Bisnis dan Kewirausahaan, 7(1), 225-234.
Rahman, Fadali et al. (2020). Pengaruh Pengetahuan Akad Mudharabah Terhadap Keputusan Anggota Untuk Menabung Di BMT Mawaddah Cabang Pakong Pamekasan. Investi: Jurnal Ekonomi Dan Perbankan, 02(02), 87-97.
Rahmawati, Nuraini et al. (2025). Analisis Swot Dan Qspm Untuk Perumusan Strategi Pemasaran Pada Pt. Gerongan Surajaya. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 7(1), 853-875.
Suyotno. (2014). Konsep Dasar Riset Pemasaran dan Perilaku Organisasi (Pertama). Yogyakarta: CAPS (Center for Academic Publishing Service).
Tiyan, Lucky Ades et al. (2021). Analisis SWOT Financial Technology (FINTECH) Perbankan Syariah Dalam Optimalisasi Penyaluran Pembiayaan Dan Kualitas Pelayanan Bank Syariah. Al-Mashrof: Journal Islamic Banking and Finance, 2(1), 56-75.
Wahyu. (2025). Hasil Wawancara Pribadi dengan Manajer KSPPS BKK Bersama Kami Kasembadan Purwokerto, 29 April.
Wiswasta, I Gusti Ngurah Alit Ngurah et al. (2018). Analisis Swot Kajian Perencanaan Model, Strategi, dan Pengembangan Usaha. Bali: Universitas Mahasaraswati Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Profit: Jurnal Manajemen, Bisnis dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
