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Safira Aulia Putri, Nila Armelia Windasari. Customer Centric Pricing Strategy for Private Brand Products Using Van Westendorp Price Sensitivity Meter. Wawasan [Internet]. 2026 Jul. 3 [cited 2026 Oct. 21];4(4):134-53. Available from: https://journal.unimar-amni.ac.id/index.php/Wawasan/article/view/4826