NADIA NADRA SALSABILA; RINI HIDAYAH. Pengaruh Search Engine Optimization (SEO), Konten Marketing, Kualitas Produk, Perceived Value, dan Impulse Buying Terhadap Minat Beli Gen Z pada UMKM Fashion di Kota Pekalongan. Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan, [S. l.], v. 4, n. 3, p. 104–123, 2026. DOI: 10.58192/wawasan.v4i3.4482. Disponível em: https://journal.unimar-amni.ac.id/index.php/Wawasan/article/view/4482. Acesso em: 3 jul. 2026.