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Widya Farenina Satya Shety and Alimuddin Rizal Rivai 2025. Pengaruh Strategi Promosi (Live Streaming ), Word of Mouth (Online Review Customer), dan Product Bundling terhadap Impulse Buying di Tiktok Shop. Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan. 3, 4 (Oct. 2025), 45–63. DOI:https://doi.org/10.58192/wawasan.v3i4.5073.