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Nailatus Shoffy Rafa Zaelani and Mario Repu Nono 2023. How Digital Marketing, AI Integration, Creativity, And Tax Incentives Impact The Profitability Of Micro, Small, And Medium Enterprises. Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan. 1, 4 (Oct. 2023), 393–402. DOI:https://doi.org/10.58192/wawasan.v1i4.2032.