Menembus Pasar Global melalui Praktik Hijau: Analisis Kesiapan Internasionalisasi UKM di Kota Malang
DOI:
https://doi.org/10.58192/wawasan.v4i1.4696Keywords:
Green Innovation, Green Practices, Internationalization, Malang SMEs, SustainabilityAbstract
This study aims to examine the readiness of Small and Medium Enterprises (SMEs) in Malang, Indonesia, to enter international markets through the implementation of green business practices. This research employs a quantitative descriptive-comparative approach by comparing theoretical frameworks of green practices and internationalization readiness with empirical conditions observed among SMEs in Malang. The data were collected from secondary sources and survey-based responses derived from SME datasets, supported by recent scholarly literature concerning green innovation, sustainable business performance, and SME internationalization. The findings reveal that although many SMEs in Malang have adopted basic green practices such as waste reduction and environmentally friendly packaging, their readiness for internationalization remains moderate. Major barriers include limited access to green finance, insufficient environmental certifications, low technological capability, and inadequate knowledge of export regulations. The study confirms that sustainability-oriented business transformation significantly contributes to SMEs’ international readiness, consistent with the Natural Resource-Based View (NRBV) theory. These results highlight the importance of strengthening institutional support, improving environmental compliance, and enhancing technological capacity to accelerate SME global market entry.
References
Aragón-Correa, J. A., Hurtado-Torres, N., Sharma, S., & García-Morales, V. J. (2008). Environmental strategy and performance in small firms: A resource-based perspective. Journal of Environmental Management, 86(1), 88–103. https://doi.org/10.1016/j.jenvman.2006.11.022
Autio, E. (2017). Strategic entrepreneurial internationalization: A normative framework. Strategic Entrepreneurship Journal, 11(3), 211–227. https://doi.org/10.1002/sej.1261
Autio, E., Nambisan, S., Thomas, L. D. W., & Wright, M. (2018). Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems. Strategic Entrepreneurship Journal, 12(1), 72–95. https://doi.org/10.1002/sej.1266
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Beck, T., & Demirgüç-Kunt, A. (2006). Small and medium-size enterprises: Access to finance as a growth constraint. Journal of Banking & Finance, 30(11), 2931–2943. https://doi.org/10.1016/j.jbankfin.2006.05.009
Bos-Brouwers, H. E. J. (2010). Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice. Business Strategy and the Environment, 19(7), 417–435. https://doi.org/10.1002/bse.652
Cavusgil, S. T., & Zou, S. (1994). Marketing strategy-performance relationship: An investigation of the empirical link in export market ventures. Journal of Marketing, 58(1), 1–21. https://doi.org/10.1177/002224299405800101
Chen, Y. S., Lai, S. B., & Wen, C. T. (2006). The influence of green innovation performance on corporate advantage in Taiwan. Journal of Business Ethics, 67(4), 331–339. https://doi.org/10.1007/s10551-006-9025-5
Dangelico, R. M., & Pujari, D. (2010). Mainstreaming green product innovation. Journal of Product Innovation Management, 27(4), 471–486. https://doi.org/10.1111/j.1540-5885.2010.00749.x
Delmas, M., & Toffel, M. W. (2008). Organizational responses to environmental demands: Opening the black box. Strategic Management Journal, 29(10), 1027–1055. https://doi.org/10.1002/smj.701
DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160. https://doi.org/10.2307/2095101
Dzikriansyah, M. A., Masudin, I., Zulfikarijah, F., Jihadi, M., & Jatmiko, R. D. (2023). The role of green supply chain management practices on environmental performance: A case of Indonesian SMEs. Cleaner and Responsible Consumption, 8, 100100. https://doi.org/10.1016/j.clscn.2023.100100
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Geissdoerfer, M., Savaget, P., Bocken, N. M. P., & Hultink, E. J. (2017). The circular economy: A new sustainability paradigm? Journal of Cleaner Production, 143, 757–768. https://doi.org/10.1016/j.jclepro.2016.12.048
Hart, S. L., & Dowell, G. (2011). A natural-resource-based view of the firm: Fifteen years after. Journal of Management, 37(5), 1464–1479. https://doi.org/10.1177/0149206310390219
Johanson, J., & Vahlne, J.-E. (1977). The internationalization process of the firm. Journal of International Business Studies, 8(1), 23–32. https://doi.org/10.1057/palgrave.jibs.8490676
Kesidou, E., & Demirel, P. (2012). On the drivers of eco-innovations. Research Policy, 41(5), 862–870. https://doi.org/10.1016/j.respol.2012.01.005
Knight, G. A., & Cavusgil, S. T. (2004). Innovation, organizational capabilities, and the born-global firm. Journal of International Business Studies, 35(2), 124–141. https://doi.org/10.1057/palgrave.jibs.8400071
Leonidou, L. C., Christodoulides, P., Kyrgidou, L. P., & Palihawadana, D. (2017). Internal drivers and performance consequences of small firm green business strategy. Journal of Small Business Management, 55(3), 401–434. https://doi.org/10.1111/jsbm.12201
Lu, J. W., & Beamish, P. W. (2001). The internationalization and performance of SMEs. Strategic Management Journal, 22(6–7), 565–586. https://doi.org/10.1002/smj.184
Mitra, S., & Datta, P. P. (2014). Adoption of green supply chain management practices and their impact on performance. International Journal of Production Research, 52(7), 2085–2107. https://doi.org/10.1080/00207543.2013.849014
Porter, M. E., & van der Linde, C. (1995). Green and competitive: Ending the stalemate. Harvard Business Review, 73(5), 120–134.
Rachman, A. B., Efani, A., & Atikawati, D. (2025). The impact of green innovation on corporate sustainability performance: A case study of MSMEs in Malang City, Indonesia. Jurnal Penelitian Pendidikan IPA, 11(12). https://doi.org/10.29303/jppipa.v11i12.13267
Shrivastava, P. (1995). Environmental technologies and competitive advantage. Strategic Management Journal, 16(S1), 183–200. https://doi.org/10.1002/smj.4250160923
Syafriani, Z. R. (2025). Exploring green business practices in Indonesian SMEs: A descriptive qualitative study. Clean and Sustainability Business, 1(2). https://doi.org/10.70764/gdpu-csb.2025.1(2)-02
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
