Risiko Usaha, Makna Laba dan Strategi Mempertahankan atau Menutup Warung Kelontong di Selabintana, Sukabumi

Abstract

Minimarkets have grown almost evenly across Indonesia, including in the Selabintana area, Sukabumi Regency. Minimarket entrepreneurs understand what is needed there as time goes by. The entry of minimarkets into Selabintana since 2015 until now has amounted to 7 minimarkets. The object of this research is 2 minimarkets located on Jalan Selabintana Km 3.80, with their presence triggering business competition for surrounding grocery stores that are 20 meters - 200 meters away from the minimarkets. Based on this situation, researchers are interested in understanding the phenomenon of stall owners interpreting the profits they generate and the strategies they use to sustain their businesses. The research used John W. Creswell's qualitative phenomenological approach, with 7 informants as sources, 42 questions as guidelines given to informants for in-depth interviews, and data processing using the NVivo 12 application. The conclusion of this study is that business risks arise due to competition with external and internal policies of the owner, interpreting profit not as profit according to general accounting but as a way to cover daily living needs, and some interpret it as worship, the owners have a strategy to keep customers shopping at the shop, the results of the strategy will be visible whether the shop is busy or quiet, seeing the results of customer visits influences the owner's decision to continue his business or close it. The contribution of this research is to informal accounting in the traditional small business sector.