Harga Jual Sayur di Desa Sumber Agung dalam Perspektif Interaksionis Simbolik

Authors

  • Uci Misgianti Universitas Negeri Gorontalo
  • Hartati Tuli Universitas Negeri Gorontalo
  • Ronald S. Badu Universitas Negeri Gorontalo

DOI:

https://doi.org/10.58192/wawasan.v4i1.4247

Keywords:

Price Taker, Selling Price, Social Construction, Symbolic Interactionism, Vegetable Farmer

Abstract

The purpose of this study is to analyze the determination of vegetable selling prices for farmers in Sumber Agung Village, Nulah District, Banggai Regency, using the perspective of symbolic interactionism. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. The informants in this study consist of farmers and collectors who are directly involved in the pricing process.The results of the study show that the determination of the selling price of vegetables is not based on the systematic calculation of production costs, but is more influenced by social factors such as relationships with collectors, beliefs, habits, and norms that develop in society.  Farmers tend to be price takers due to limited market information and dependence on collectors. In the perspective of symbolic interactionism, price is interpreted not only as an economic value but also as a symbol of social relations and justice.Thus, the determination of the selling price of vegetables is the result of an economic construction formed through interaction between economic actors.

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Published

2026-01-31

How to Cite

Misgianti, U., Tuli, H., & Badu, R. S. (2026). Harga Jual Sayur di Desa Sumber Agung dalam Perspektif Interaksionis Simbolik. Wawasan : Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 4(1), 238–250. https://doi.org/10.58192/wawasan.v4i1.4247