Mekanisme Penetapan Harga oleh Pedagang Kaki Lima dalam Perspektif Ekonomi Islam di Kabupaten Temanggung

Abstract

This study is motivated by the importance of understanding pricing mechanisms in the informal economic sector, particularly among street vendors, which are influenced not only by economic factors but also by ethical values within the framework of Islamic economics. Street vendors in Temanggung Regency play a strategic role in the local economy; however, their pricing practices vary and have not been thoroughly examined empirically from a sharia perspective. This study aims to analyze the pricing mechanisms applied by street vendors, identify the factors influencing these practices, and assess their alignment with Islamic economic principles. The research employs a qualitative approach with a field research design, utilizing observation, in-depth interviews, and documentation involving twelve street vendor informants located in various strategic areas of Temanggung Regency. The findings indicate that pricing is determined flexibly by considering production costs, consumers’ purchasing power, and market competition. From an Islamic economic perspective, most practices reflect the values of fairness and honesty, although inconsistencies in pricing and a lack of transparency are still observed, potentially deviating from sharia principles. The implications of this study highlight the need to enhance the understanding and implementation of Islamic business ethics among micro-entrepreneurs, as well as the role of government and related institutions in providing guidance based on sharia values to foster a more just, transparent, and sustainable economic system