Analisis Pengaruh Tiktok Shop Terhadap Kecendrungan Perilaku Konsumtif Mahasiswa

Studi Kasus Mahasiswa MBS FAI UMSU

Abstract

This study aims to analyze the influence of TikTok Shop usage on the tendency of consumptive behavior among students of the Sharia Business Management Study Program, Faculty of Islamic Studies, University Muhammadiyah North Sumatra. This research employs a descriptive qualitative method with data collection conducted through interviews using Google Forms. Respondents were selected using purposive sampling techniques, focusing on active students who frequently use TikTok Shop in their shopping activities. The results of the analysis indicate that TikTok Shop has a significant influence on students’ consumptive behavior, particularly in terms of self-control and monthly spending patterns. The ease of access, attractive promotions, and engaging visual content available on TikTok Shop encourage impulsive purchasing decisions. This consumptive behavior produces two contrasting effects. On the one hand, it can increase students’ self-confidence, especially when purchasing products that support their appearance or lifestyle. On the other hand, it often leads to excessive spending, which may disrupt students’ financial stability and reduce their ability to save and invest in the future. Therefore, this study highlights the importance of financial awareness and self-control among students in managing consumption behavior in the digital era, particularly within the context of social commerce platforms.