Pengaruh Live Streaming Shopping dan Time Limit Terhadap Perilaku Impulsive Buying Pada Pembelian Online di Aplikasi Tiktokshop dalam Perspektif Bisnis Syariah
(Studi Pada Pengguna Tiktokshop di Kota Bandar Lampung)
DOI:
https://doi.org/10.58192/wawasan.v2i3.2340Keywords:
Impulsive Buying, Live Streaming, Time LimitAbstract
In promoting products at TikTok Shop there is Live Streaming which is the choice of many producers to make sales and direct interaction with consumers in real time. People's heavy dependence on gadgets causes the buying process to be easier through Live Streaming, so that it can lead to impulsive buying behavior. The formulation of the problem in this study is whether Live Streaming has a positive and significant effect on Impulsive buying? Does Time Limit have a positive and significant effect on Impulsive Buying? And how are Live Streaming, Time Limit and Impulsive Buying in a sharia business perspective? While the purpose of this study is to determine the effect of Live Streaming on Impulsive Buying behavior, to determine the effect of Time Limit on Impulsive Buying behavior and to find out how Live Streaming, Time Limit and Impulsive Buying in a sharia business perspective. This study uses quantitative research methods, the aim is to test a hypothesis that has been used. In this study using data collection techniques by distributing questionnaires to Tiktoktshop users in Bandar Lampung. The population in this study were people in Bandar Lampung City aged 17 years and over because considering these age conditions it is hoped that respondents can better understand the purpose of the questionnaire given. And the sample used in this study were 100 respondents. Based on the research that has been done, the results are in line with the hypothesis, where there is an influence from Live Streaming (X1) on Impulsive Buying (Y) positively and significantly. Meanwhile, Time Limit (X2) also has a positive and significant effect on Impulsive Buying (Y). So Live Streaming and Time Limit together have a positive and significant effect on Impulsive Buying.
References
Adawiyah, D. P. R. (2020). Pengaruh penggunaan aplikasi TikTok terhadap kepercayaan diri remaja di Kabupaten Sampang. Jurnal Komunikasi, 14(2), 136.
Alfani, M. H. (2020). Pengaruh harga dan promosi terhadap impulse buying pada produk online menurut ekonomi syariah. Journal of Economic, Business and Accounting, 3(2), 365–377. http://dx.doi.org/10.1016/j.jaad.2013.01.032
Alma, B. (2007). Manajemen pemasaran dan pemasaran jasa. Bandung: Alfabeta.
Al-Maraghi, A. b. M. (1946). Tafsir Al-Maraghi. Mesir: Matba’ah Musthafa Al-Babil Halab.
Andriany, D., & Arda, M. (2019). Pengaruh media sosial terhadap impulse buying pada generasi millenial. Prosiding FRIMA (Festival Riset Ilmiah Manajemen Dan Akuntansi), no.(2), 428–433. https://doi.org/10.55916/frima.v0i2.65
Anin, A. F., Rusamin, & Atamimi, N. (2008). Hubungan self monitoring dengan impulsive buying terhadap produk fashion pada remaja. Jurnal Psikologi, 35(2), 181–193.
Ayub, M. (2009). Understanding Islamic finance. Jakarta: PT. Gramedia Pustaka Utama.
Dahlia Saputri, Y., & Erike Anggraeni. (2023). Peran kualitas informasi terhadap keputusan investasi syariah generasi Z dengan dimoderasi media informasi era Covid-19. Jurnal Ilmiah Ekonomi Islam, 9(02), 2783–2792.
DeLone, W. H., & McLean, E. R. (2004). Measuring e-commerce success: Applying the DeLone and McLean information systems success model. International Journal of Electronic Commerce, 9(1), 31–47. https://doi.org/10.1080/10864415.2004.11044317
Faradiba, B., & Syarifuddin, M. (2021). Covid-19: Pengaruh live streaming video promotion dan electronic word of mouth terhadap buying purchasing. Economos: Jurnal Ekonomi Dan Bisnis, 4(1), 1–9. https://doi.org/10.31850/economos.v4i1.775
Fitryani, S. N., Aditya, & Aristyanto, E. (2021). Peran impulsive buying saat live streaming pada masa pandemi Covid-19 (Studi kasus e-commerce Shopee). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 6(2), 542–555. http://journal.um-surabaya.ac.id/index.php/Mas/index
Fuadi, F., Fachri, A., & Amelia, F. (2024). Pengaruh direct marketing terhadap keputusan pembelian pada live streaming TikTok dengan kepercayaan sebagai variabel moderasi dalam perspektif bisnis Islam (Studi pada generasi Z pengguna aplikasi TikTok di Kota Bandar Lampung). Journal of Islamic Economics and Finance, 2(2), 172. https://doi.org/10.59841/jureksi.v2i2.1137
Hanim, L. (2011). Pengaruh perkembangan teknologi informasi terhadap keabsahan perjanjian dalam perdagangan secara elektronik (E-commerce) di era globalisasi. Jurnal Dinamika Hukum, 11(Edsus), 59–67. https://doi.org/10.20884/1.jdh.2011.11.edsus.262
Huang, Y., & Suo, L. (2021). Factors affecting Chinese consumers’ impulse buying decision of live streaming e-commerce. Asian Social Science, 17(5), 16. https://doi.org/10.5539/ass.v17n5p16
Komala, C. (2018). Perilaku konsumsi impulsive buying perspektif Imam Al-Ghazali. Jurnal Perspektif Ekonomi Darussalam, 2(2), 252.
Kotler, P. (2018). Dasar-dasar pemasaran. Jakarta: Erlangga.
Kurniawati, D., & Arifin, N. (2015). Strategi pemasaran melalui media sosial dan minat beli mahasiswa. Jurnal Simbolika Vol 1, 1(2), 193–198.
Maghfiroh, N., & Palupi, G. S. (2023). Analisis pengaruh variabel keterjangkauan teknologi informasi dalam live streaming shopping TikTok pada minat pembelian. Journal of Emerging Information System and Business Intelligence (JEISBI), 4(4), 26–36. https://ejournal.unesa.ac.id/index.php/JEISBI/article/view/55805
Nizar, M. (2018). Prinsip kejujuran dalam perdagangan versi Islam. Jurnal Hukum Islam, Ekonomi Dan Bisnis, 4(1), 94–102.
Nuraini, I., Amalia, S., Sari, W., Citaningtyas, D., & Kadi, A. (2023). Pengaruh TikTok live streaming, sales promotion, shopping lifestyle dan fashion involvement terhadap impulse buying produk pada e-commerce TikTok Shop (Studi kasus pada generasi Z di Kota Madiun). Seminar Inovasi Manajemen Bisnis Dan Akuntansi (SIMBA), no.(September).
Pratomo, D., & Ermawati, L. (2019). Kecenderungan pembelian impulsif ditinjau dari perspektif Islam (Studi kasus pada pengunjung Malioboro Mall Yogyakarta). Jurnal Ekonomi & Ekonomi Syariah, 2(2), 240. https://doi.org/10.36778/jesya.v2i2.103
Primadewi, S., Firiasari, W., & W., K. A. (2022). Analisis faktor yang mempengaruhi pembelian impulse pada live streaming e-commerce berdasarkan S-O-R (Stimulus Organism Response) framework. Jurnal Sosial Dan Teknologi (SOSTECH), 2(10), 846–856.
Qardhawi, Y. (1997). Norma dan etika ekonomi Islam. Jakarta: Gema Insani Press.
Rahmah, R. A., & Marlina. (2022). Impulsive buying behavior in social media and e-commerce to Christmas stain Mandailing students. Jurnal Ekonomi, 11(03), 370–375. http://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/688
Sa’adah, A. N., Rosma, A., & Aulia, D. (2022). Persepsi generasi Z terhadap fitur TikTok Shop pada aplikasi TikTok. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5), 131–140. https://doi.org/10.55047/transekonomika.v2i5.176
Saladin, D. (2007). Manajemen pemasaran. Bandung: Linda Karya.
Sholekah, A. (2023). Pengaruh program flash sale Tik Tok Shop terhadap impulsive buying pada generasi Z menurut etika konsumsi dalam ekonomi syariah. Mu’amalatuna: Jurnal Ekonomi Syariah, 6(1), 1–13.
Suhyar, S. V., & Pratminingsih, S. A. (2023). Skintific skincare products pengaruh live streaming dan trust terhadap impulsive buying dalam pembelian produk skincare Skintific. Management Studies and Entrepreneurship Journal, 4(2), 1427–1438.
Sun, B., Zhang, Y., & Zheng, L. (2023). Hubungan antara time pressure dan impulsive buying peran nilai dan emosi yang dirasakan. Heliyon, 9(1), e01006.
Suryani, T. (2013). Perilaku konsumen di era Internet: Implikasinya pada strategi pemasaran. Yogyakarta: Graha Ilmu.
Syahrir, D., Yulinda, E., & Yusuf, M. (2020). Aplikasi metode SEM-PLS dalam pengelolaan sumberdaya pesisir dan laut. Bogor: PT. Penerbit IPBS Press.
Tjiptono, F., Chandra, G., & Ardiana, D. (2008). Pemasaran strategik. Yogyakarta: CV. Andi Offset.
Utami, I. W. (2017). Analisis perilaku konsumen terhadap keputusan pembelian. Surakarta: CV Pustaka Bengawan.
Widiyawati, R. A., & Patrikha, F. D. (2023). Pengaruh time limit marketing dan viral marketing strategy terhadap impulsive buying pada pengguna aplikasi social commerce. Jurnal Pendidikan Tata Niaga (JPTN), 11(2), 1–13.
Wu, Y., Xin, L., Li, D., Yu, J., & Guo, J. (2020). How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Information Dan Management, 58(1), 103283.
Yuniarti, Y., & Syafri, R. A. (2023). Pengaruh harga time limit promotion terhadap impulsive buying konsumen melalui faktor situasional sebagai variabel intervening. Advances in Social Science, Education and Humanities Research, 1(1), 1102.
