Populer: Jurnal Penelitian Mahasiswa
type: channel
description: Journal Title: Populer: Jurnal Penelitian Mahasiswa Initials: Populer Frequency: Maret, Juni September dan Desember Print ISSN: 2962-116X Online ISSN: 2963-5306 Editor in Chief: Dhanan Abimanto, S.Hum., M.Pd; DOI: 10.58192 Publisher: Universitas Maritim AMNI Semarang Populer: Jurnal Penelitian Mahasiswa: e-ISSN: 2963-5306 (Online) ; p-ISSN: 2962-116X (Cetak) merupakan platform publikasi jurnal yang mulai diresmikan pada tahun 2022. Jurnal Mahasiswa diterbitkan oleh Universitas Maritim AMNI Semarang. Populer: Jurnal Penelitian Mahasiswa ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember). Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis. Jurnal ini terakreditasi SINTA 5 (SK Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 156/C/C3/KPT/2026 tanggal 7 April 2026, tentang Pemberitahuan Hasil Akreditasi Jurnal Ilmiah Periode 2 Tahun 2025), dimulai dari Volume 2 Nomor 2 Tahun 2023 sampai Volume 7 Nomor 1 Tahun 2028. Indexed by : Journal Sponsors and Partners :
publisher: Universitas Maritim AMNI Semarang
language: en-US
publication name: Populer: Jurnal Penelitian Mahasiswa
issn: 2962-116X
items: Analisis Ketidaksiapan Cargo Pump dalam Menunjang Kelancaran Operasional pada Kapal SPOB Buana Energy
items: Implementasi Green Human Resource Management (GHRM) pada Sektor Perikanan: Kajian Literatur Sistematis
items: Strategi Penerapan Model Pembelajaran Inkuiri dan Cooperative Learning Tipe STAD terhadap Perilaku Belajar Siswa Pendidikan Agama Kristen
items: Strategi Komunikasi Pemasaran Syariah melalui Halal Branding untuk Menjangkau Pasar Muslim
items: Konsep Uang dalam Fikih Islam dan Shariah Monetary Policy Model (SMPM)
items: Penyimpangan Peran Notaris dalam Pelaksanaan Prosedur Pembacaan dan Penandatanganan Akta oleh Para Pihak Secara Bersama-Sama Menurut Undang-Undang Jabatan Notaris
items: Efektivitas Kepemimpinan Profetik dalam Pembentukan Karakter Peserta Didik
items: Analisis Pengaruh Harga, Kelengkapan Produk dan Lokasi Terhadap Minat Beli Masyarakat
items: Menjembatani Kesenjangan antara Niat dan Perilaku Penggunaan: Kerangka Konseptual Pemasaran Digital Syariah Berbasis Technology Acceptance Model dan Strategi Tech–Taqwa
items: Strategi Peningkatan Efektivitas Mesin Folder Gluer Lbfg - 900 dengan Metode Oee dan Fmea
items: Gambaran Skor Debris dan Plak Sebelum dan Sesudah Mengonsumsi Buah Lontar (Borassus Flabellifer L.) pada Mahasiswa Teknologi Laboratorium Medis
items: Perkawinan Anak di Bawah Umur dalam Perspektif Undang-Undang No.16 Tahun 2019
items: Kajian Feminisme pada Novel Bumi Manusia Karya Pramoedya Ananta Toer (1980)
items: Penerapan Konsep Green Campus pada Kawasan Politeknik Negeri Manado Berdasarkan Aspek Tata Ruang dan Infrastruktur
items: Strategi Digital Marketing KBRI Bratislava dalam Mempromosikan Kebudayaan Indonesia
items: Analisis Pengendalian Persediaan Bahan Baku Perishable pada Sistem Dual Channel Supply Chain Menggunakan Metode Periodic Review System
items: Pengaruh Budaya Barat terhadap Gaya Hidup Remaja
items: Negosiasi dan Resolusi Konflik dalam Penetapan Uang Panai’ dan Jujuran pada Perkawinan Bugis–Banjar dalam Perspektif Pluralisme Hukum
items: Pengaruh Sosial Media, Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di Ayam Geprek Bensu Kupang
items: Perencanaan Model Produk Wisata Edukasi Kampus Berbasis Experience-Based Tourism di Kota Bandung
items: Pengaruh Promosi Cashback dan Kualitas Layanan Digital terhadap Minat Beli Generasi Z Pengguna Shopeepay di Kota Malang
items: Manajemen Literasi Digital untuk Meningkatkan Mutu Pembelajaran Siswa SDN 1 Cianting Utara, Kab. Purwakarta
items: Analisis Produktivitas pada Mesin Koenig & Bauer Sheetfed sebagai Dasar Usulan Reliability Centered Maintenance (RCM) di PT. XYZ
items: Strategi Guru dalam Mengatasi Kejenuhan Siswa terhadap Mata Pelajaran Sejarah Kelas X SMAN Model Terpadu Madani Palu
items: Efektivitas Pelayanan Publik Digital dalam Meningkatkan Transparansi dan Kepuasan Masyarakat di Tingkat Pemerintahan Daerah
items: Efektivitas Pemasaran Produk Susu pada Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan
items: Studi Literatur Pengaruh Paparan Pestisida terhadap Fungsi Paru
items: Analisis Pengaruh Kualitas Produk dan Harga Nasi Jamblang terhadap Kepuasan Konsumen
items: Peranan Hukum Islam dalam Pembentukan Moral dan Etika Masyarakat
items: Manajemen Ekstrakurikuler Pramuka dalam Meningkatkan Kedisiplinan Siswa Sekolah Menengah Pertama (SMP)
items: Upaya Pengendalian Kualitas Guna Menurunkan Angka Cacat Reclaiming pada Industri BOPP PT XYZ Tbk Menggunakan Metode Root Cause Analysis (RCA)
items: Pengaruh Branding Produk Susu Olahan terhadap Minat Beli Konsumen pada KPBS Pangalengan
items: Implementasi Layanan Pengadaan Secara Elektronik (LPSE) dalam Mewujudkan Tata Kelola Pengadaan yang Efektif di Kota Tangerang
items: Pengaruh Service Quality Melalui Customer Experience sebagai Mediasi Terhadap Customer Satisfaction
items: Kontribusi Misiologi terhadap Pertumbuhan Iman Generasi Muda Kristen
items: Pengaruh Harga, Kualitas Pelayanan, Citra Merek, dan Kepercayaan terhadap Kepuasan Pelanggan HD Florist Kota Palembang
items: Analisis Risiko Transformasi Digital pada Pengguna QRIS
items: Pengaruh Pengetahuan Perpajakan dan Kesadaran Wajib Pajak terhadap Kepatuhan Pajak Umkm di Kab. Bone
items: The Effect of Vermicompost Fertilizer Application and Planting Distance Using Banana Stalk Growing Medium on the Growth of Kale Plants (Brassica Oleracea Var. Acephala)
items: Implementasi Bisnis Jasa Digital Marketing di Kota Palembang (Ayunda Agency)

Analisis Ketidaksiapan Cargo Pump dalam Menunjang Kelancaran Operasional pada Kapal SPOB Buana Energy
type: item
description: The cargo unloading process is a critical stage in tanker ship operations, including SPOB Buana Energy which is used for fuel distribution. One of the issues encountered during sea practice was the cargo pump’s inability to generate optimal suction, particularly during the final stage of unloading. This condition caused the unloading process to stop and disrupted the overall distribution flow. This study was conducted to identify the factors causing cargo pump unpreparedness during unloading and to formulate corrective measures to prevent similar incidents in the future. This research employs a descriptive qualitative method with data collection techniques consisting of direct observation, interviews, documentation, and literature study. The unit of analysis focuses on the discharge system and cargo pump operating procedures on SPOB Buana Energy, with causal factors assessed based on the aspects of Man, Machine, Method, Material, and Environment. The data were analyzed qualitatively to identify the relationship between operator competence, SOP implementation, and cargo pump performance during discharge operations. The results indicate that the cargo pump’s unpreparedness did not originate from technical damage but from three main causes: insufficient maintenance, human error in monitoring cargo levels, and non-compliance with unloading SOP. Corrective measures include improving crew competency, conducting safety briefings, and implementing a planned maintenance system (PMS). When applied consistently, these actions can ensure an efficient unloading process and prevent the recurrence of loss of suction.
creator: Kadek Desy Wira Kartika
creator: Rusman Rusman
creator: Siti Zulaikah
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 01
ending page: 13
doi: 10.58192/populer.v5i2.4326

Implementasi Green Human Resource Management (GHRM) pada Sektor Perikanan: Kajian Literatur Sistematis
type: item
description: The fisheries sector plays a strategic role in economic development and food security, yet it faces significant sustainability challenges, including overexploitation of resources and environmental degradation. In this context, Green Human Resource Management (GHRM) emerges as a relevant approach to integrating sustainability principles into human resource management practices. This study aims to examine the practices, impacts, as well as challenges and opportunities of GHRM implementation in the fisheries sector. The research employs a Systematic Literature Review (SLR) method using the PRISMA approach, drawing data from Google Scholar, Scopus, and ScienceDirect within the 2015–2025 period. The findings indicate that GHRM practices—such as green recruitment, green training, green performance appraisal, and green compensation—play a significant role in shaping pro-environmental behavior and improving both environmental and organizational performance. Furthermore, GHRM implementation contributes to enhanced operational efficiency, increased environmental awareness among human resources, and improved competitiveness of fisheries products in global markets. However, its implementation still faces several challenges, including low environmental literacy, limited human resource capacity, and high implementation costs. On the other hand, opportunities for GHRM development are supported by green economy policies, rising demand for sustainable products, technological advancements, and the role of extension services and institutional strengthening. This study concludes that GHRM is a strategic approach to fostering the transformation of the fisheries sector toward a more sustainable, efficient, and competitive system.
creator: Detty Maduratmi
creator: Winny Rismawati
creator: Winna Roswinna
creator: Widiya Avianti
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-26
publication date: 2026-05-26
volume: 5
number: 2
starting page: 14
ending page: 26
doi: 10.58192/populer.v5i2.4322

Strategi Penerapan Model Pembelajaran Inkuiri dan Cooperative Learning Tipe STAD terhadap Perilaku Belajar Siswa Pendidikan Agama Kristen
type: item
description: This study aims to examine the application strategies of the inquiry and cooperative learning models (STAD) on student learning behavior in Christian Religious Education. The background indicates that monotonous learning processes often decrease students' active participation. Therefore, this study used a qualitative approach with a literature review method. Data were collected from various primary and secondary literatures, then analyzed descriptively through data reduction, data presentation, and conclusion drawing. The results indicate that the inquiry learning model can improve students’ creativity and critical thinking skills, while the STAD cooperative learning model increases student activeness and motivation through group collaboration. The integration of the two models has a positive impact on student learning behavior as a whole, facilitating the application of Christian values. Therefore, student-centered learning strategies are crucial for implementing in Christian Religious Education.
creator: Nia Apriani Sihombing
creator: Refinta Uli Hutagalung
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-05-30
publication date: 2026-05-30
volume: 5
number: 2
starting page: 27
ending page: 34
doi: 10.58192/populer.v5i2.4355

Strategi Komunikasi Pemasaran Syariah melalui Halal Branding untuk Menjangkau Pasar Muslim
type: item
description: This article examines the sharia marketing communication strategy through halal branding in reaching the Muslim market, which is increasingly selective about halal, safety, ethics, and brand credibility. The main issue discussed is the suboptimal implementation of halal certification by some business actors into educational, authentic, and consumer-trusted brand messages. This study uses a qualitative method with an integrative literature review approach to the literature on marketing communication, Islamic marketing, halal branding, brand trust, and Muslim consumer behavior. Data are analyzed thematically through the stages of theme identification, conceptual synthesis, and drawing strategic implications. The results of the study indicate that the effectiveness of halal branding is not only determined by the presence of a halal label, but also by the integration of certification evidence, information transparency, message consistency, brand experience, and the alignment of communication ethics with sharia values. Halal branding acts as a marker of compliance, a competitive differentiator, a trust enhancer, and a medium for consumer education. This article emphasizes that sharia marketing communication needs to move from symbolic promotion to communication based on values, evidence, and long-term relationships. These findings provide conceptual contributions to the development of sharia marketing and provide practical implications for halal industry players in building credible and sustainable brands.
creator: Sari Mulyani
creator: A. Rasikhu Z. Haramain
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-02
publication date: 2026-06-02
volume: 5
number: 2
starting page: 35
ending page: 50
doi: 10.58192/populer.v5i2.4375

Konsep Uang dalam Fikih Islam dan Shariah Monetary Policy Model (SMPM)
type: item
description: Money is a vital instrument in the economic system, functioning as a medium of exchange, a store of value, and a unit of account. In Islamic jurisprudence, money is not only viewed as an economic aspect, but also as a normative and ethical one. This study aims to explore the concept of money in Islamic jurisprudence and develop a Shariah Monetary Policy Model (SMPM) as an alternative framework for Islamic monetary policy. In contrast to previous studies that tend to be limited to normative debates regarding the legitimacy of fiat money or descriptive analysis of Islamic monetary instruments, this study offers novelty by integrating classical Islamic jurisprudence theory on money with contemporary empirical data (Indonesian inflation, sukuk, zakat) in one conceptual model. The research approach used is a systematic literature review (SLR) with secondary data reinforcement. The results of the study confirm that money in Islam must be related to the real sector, avoid speculation, and support the equitable distribution of wealth. The SMPM is developed through the integration of money, Islamic monetary instruments (sukuk, profit sharing), Islamic social instruments (zakat, waqf), and maqasid al-shariah. This model has the potential to strengthen monetary stability, support social justice, and is relevant not only for Indonesia but also as a global alternative to the interest-based system.
creator: Hary Yuda Prasetia
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-02
publication date: 2026-06-02
volume: 5
number: 2
starting page: 51
ending page: 67
doi: 10.58192/populer.v5i2.4376

Penyimpangan Peran Notaris dalam Pelaksanaan Prosedur Pembacaan dan Penandatanganan Akta oleh Para Pihak Secara Bersama-Sama Menurut Undang-Undang Jabatan Notaris
type: item
description: The Notary Position Law requires a Notary to read the deed before the appearers in the presence of at least two witnesses and to have it signed immediately by the appearers, the witnesses, and the Notary. This obligation is intended to ensure that the deed genuinely reflects the intentions of the parties. However, in notarial practice, this obligation is not always properly implemented. This study aims to analyze the forms of legal liability of Notaries, whether civil, administrative, or criminal, when a deed does not fulfill the formal requirements of joint reading and signing, as well as to examine the construction of legal protection for users of notarial services when a deed loses its evidentiary force due to procedural defects. The method employed is normative-empirical, with data obtained through literature review, direct empirical findings, and interviews with three practicing Notaries. The results show that a Notary may be held civilly liable through tort claims based on Article 1365 of the Indonesian Civil Code, administratively accountable through the Notary Supervisory Council and the Notary Honorary Council, and criminally liable as an ultimum remedium. Legal protection for users of notarial services is available through preventive mechanisms in the form of formal obligations under the Notary Position Law and the Notary Code of Ethics, as well as repressive mechanisms in the form of degradation of the deed’s evidentiary force, claims for compensation, reporting to the Supervisory Council and Honorary Council, and criminal proceedings.
creator: Julianto Julianto
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-09
publication date: 2026-06-09
volume: 5
number: 2
starting page: 68
ending page: 76
doi: 10.58192/populer.v5i2.4389

Efektivitas Kepemimpinan Profetik dalam Pembentukan Karakter Peserta Didik
type: item
description: This study aims to analyze the effectiveness of prophetic leadership as an instrument for character formation among students at SDI Darussalam Omben Sampang. The research is motivated by the urgent need to strengthen character education amid increasing moral decline in educational settings. A qualitative approach with a field research design was employed, with data collected through participatory observation, in-depth interviews, and documentation review involving the principal, teachers, and students. Data were analyzed interactively through reduction, presentation, and conclusion verification, validated via source triangulation and member checking. Findings reveal that prophetic leadership was concretely implemented through exemplary conduct, effective communication, and comprehensive stakeholder engagement. Core prophetic values—honesty (shiddiq), trustworthiness (amanah), wisdom (fathanah), and effective communication (tabligh)—were successfully internalized through consistent habituation programs and school culture development. Consequently, measurable improvements in students' character were observed across dimensions of discipline, responsibility, and social awareness. This study contributes to strengthening the conceptual framework of prophethood-based leadership as a relevant approach to character education in Islamic educational institutions.
creator: Iklilullah Iklilullah
creator: Mohammad Muchlis Solichin
creator: Alinurhadi Alinurhadi
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-11
publication date: 2026-06-11
volume: 5
number: 2
starting page: 77
ending page: 85
doi: 10.58192/populer.v5i2.4435

Analisis Pengaruh Harga, Kelengkapan Produk dan Lokasi Terhadap Minat Beli Masyarakat
type: item
description: This study aims to empirically prove the influence of price, product assortment, and location on public buying interest. Utilizing the ordinary least squares multiple regression method, primary data collection was conducted through structured Likert-scale questionnaires distributed to one hundred respondents using an accidental sampling technique. The object of this research focuses on local consumers active in the Bulakamba Market, Brebes Regency. The test results indicate that all hypotheses are significantly accepted, forming the regression equation In the partial test, the price variable has the most dominant contribution with a t-statistic value of 8.583, followed by product assortment at 6.373, and location at 5.190, all of which exceed the critical t-table value of 1.985. Simultaneously, the F-statistic of 42.815 successfully surpasses the critical F-table threshold of 2.70 with a significance level of 0.000. The coefficient of determination (R Square) findings recorded a value of 0.572, proving a collective marketing mix contribution of 57.2% toward buyer purchasing response. The study's contribution expands the theoretical realm of behavioral economics within transit corridor agrarian-coastal communities while serves as a tactical foundation for local governments in formulating traditional market revitalization policies.
creator: Ulul Absor
creator: Muh. Sahidun
creator: Sri Rahayu
creator: Apriyani
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-11
publication date: 2026-06-11
volume: 5
number: 2
starting page: 86
ending page: 97
doi: 10.58192/populer.v5i2.4441

Menjembatani Kesenjangan antara Niat dan Perilaku Penggunaan: Kerangka Konseptual Pemasaran Digital Syariah Berbasis Technology Acceptance Model dan Strategi Tech–Taqwa
type: item
description: This study aims to explore the marketing strategies implemented by Islamic banks to increase the interest of the millennial generation through optimizing social media in the era of Industry 4.0. The phenomenon of low loyalty of millennials to Islamic banking compared to conventional fintech platforms is the main background of this study. Using a descriptive qualitative method through a systematic literature study approach, this study analyzes various secondary sources to identify the behavioral patterns of Muslim millennial consumers. The results show that the use of social media as a marketing channel will achieve maximum effectiveness if it integrates three main pillars: the creation of inclusive educational content, strategic collaboration with credible influencers, and the implementation of responsive interactive campaigns. Furthermore, these findings emphasize that digital innovation is not merely the adoption of technology, but a means to transform emotional interest into a habit of routinely using Islamic services. The main challenges identified include low Islamic financial literacy and the dominance of the conventional e-wallet ecosystem. This study provides recommendations for Islamic banking practitioners to strengthen the "Tech + Taqwa" strategy to create a banking experience that is accessible, transparent, and relevant to the digital lifestyle of the younger generation.
creator: Abdul Manaf Panjaitan
creator: A. Rasikhu Z. Haramain
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-18
publication date: 2026-06-18
volume: 5
number: 2
starting page: 98
ending page: 108
doi: 10.58192/populer.v5i2.4374

Strategi Peningkatan Efektivitas Mesin Folder Gluer Lbfg - 900 dengan Metode Oee dan Fmea
type: item
description: This study aims to analyze the effectiveness of the Folder Gluer LBFG-900 (DX-900) machine at PT Temprina Media Grafika and to develop a maintenance scheduling system using the Reliability Centered Maintenance (RCM) approach. The problems identified in the machine include high downtime, unstable operating speed, and defects in folding and gluing results, which lead to suboptimal production performance. The research applies the Overall Equipment Effectiveness (OEE) method to measure machine effectiveness based on availability, performance, and quality components. Furthermore, the Failure Mode and Effect Analysis (FMEA) method is used to identify potential failure modes and determine risk priorities based on the Risk Priority Number (RPN). The data used in this research were obtained from operational and production records during the September–December 2025 period. The results indicate that the low effectiveness of the DX-900 machine is influenced by high setup and adjustment time, machine component failures, decreased operational performance, and a high number of reject and rework products. Based on the FMEA analysis and the Reliability Centered Maintenance (RCM) approach, several critical components requiring scheduled maintenance actions were identified to reduce the risk of failures and machine downtime. The output of this research is a proposed maintenance scheduling system developed according to component criticality levels and optimal maintenance intervals. The implementation of this maintenance schedule is expected to improve machine reliability, reduce downtime, and enhance production effectiveness continuously.
creator: Mohammad Buhory
creator: Erni Puspanantasari Putri
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-18
publication date: 2026-06-18
volume: 5
number: 2
starting page: 109
ending page: 118
doi: 10.58192/populer.v5i2.4490

Gambaran Skor Debris dan Plak Sebelum dan Sesudah Mengonsumsi Buah Lontar (Borassus Flabellifer L.) pada Mahasiswa Teknologi Laboratorium Medis
type: item
description: Oral and dental health is an essential part of general health because it can influence various systemic diseases. Debris and plaque are the main factors affecting oral hygiene. Based on a preliminary survey conducted among 40 students of the Medical Laboratory Technology Study Program at Poltekkes Kemenkes Kupang, 39 students (95%) had dental caries, and none of the respondents had routine dental check-ups. One natural effort that can help maintain oral hygiene is consuming fruits rich in fiber and water, such as lontar fruit (Borassus flabellifer L.). This study aimed to describe the debris and plaque scores before and after consuming lontar fruit among Medical Laboratory Technology students. This study used a descriptive observational design with a population of 360 students and a sample of 78 respondents selected using the Slovin formula and random sampling technique. Data were collected through direct examination of debris and plaque scores before and after consuming lontar fruit. The results showed that the average debris score decreased from 1.7 (moderate category) to 0.07 (good category), while the average plaque (PHP) score decreased from 3.2 (poor category) to 0.6 (good category). The study concluded that consuming lontar fruit could help reduce debris and plaque scores, thereby potentially improving oral and dental hygiene. The novelty of this study lies in the utilization of lontar fruit as a natural local food-based alternative for maintaining oral health and as a reference for the development of future research and dental health education in the field of health education.
creator: Ratih Variani
creator: Fhady Nyong Omay
creator: Emma Kriyudhanti
creator: Faizal Riza Soeharto
creator: Maria Imakulata Masiya Indarwati
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-18
publication date: 2026-06-18
volume: 5
number: 2
starting page: 119
ending page: 129
doi: 10.58192/populer.v5i2.4526

Perkawinan Anak di Bawah Umur dalam Perspektif Undang-Undang No.16 Tahun 2019
type: item
description: Child marriage remains a legal and social issue in Indonesia despite the enactment of Law Number 16 of 2019, which sets the minimum marriage age at 19 years. This study aims to analyze the regulation of underage marriage requirements and the judges’ considerations in granting marriage dispensation in the Decision of the Depok Religious Court Number 0094/Pdt.P/2020/PA.Dpk. The research method used is normative legal research with a descriptive qualitative approach, utilizing secondary data consisting of primary, secondary, and tertiary legal materials analyzed systematically. The results indicate that although positive law has established a minimum marriage age, the existence of a dispensation mechanism creates loopholes that contribute to the persistence of child marriage practices. In the examined case, the judge granted the dispensation by considering juridical, social, and benefit aspects to prevent greater harm. Therefore, the judicial decision reflects not only legal certainty but also justice and utility for the parties involved.
creator: Winarti Tiningsih
creator: Riana Wulandari A
creator: Endang Suprapti
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-20
publication date: 2026-06-20
volume: 5
number: 2
starting page: 130
ending page: 141
doi: 10.58192/populer.v5i2.4560

Kajian Feminisme pada Novel Bumi Manusia Karya Pramoedya Ananta Toer (1980)
type: item
description: This paper aims to analyze the representation of women in Pramoedya Ananta Toer's novel Bumi Manusia through the framework of feminist literary criticism. The adoption of socialist feminist theory is deemed highly relevant given the issues present in the novel, where women encounter various forms of oppression reinforced by patriarchy, colonialism, and capitalism. The research employs a descriptive qualitative method with a feminist literary criticism approach. Data were collected through library research using the novel Bumi Manusia as the primary source, along with scholarly journals and related books as secondary data. The findings reveal that Bumi Manusia portrays multiple forms of gender injustice experienced by female characters, including marginalization, subordination, gender stereotypes, and gender-based violence. These injustices do not exist in isolation but are sustained by three interconnected pillars: local patriarchy, European colonialism, and capitalism. The novel Bumi Manusia serves not only as a historical record of the socio-historical conditions of women during the colonial period but also as a tool of social critique that remains relevant to contemporary issues of gender inequality in Indonesian society.
creator: Rachmawati Nabila
creator: Sari Sintia
creator: Putri Maia Huwayda
creator: Hadyan Khalisha Nuha
creator: Arshi Vinusia
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-20
publication date: 2026-06-20
volume: 5
number: 2
starting page: 142
ending page: 163
doi: 10.58192/populer.v5i2.4554

Penerapan Konsep Green Campus pada Kawasan Politeknik Negeri Manado Berdasarkan Aspek Tata Ruang dan Infrastruktur
type: item
description: The Green Campus concept is an approach to campus development that emphasizes environmental sustainability through energy efficiency, resource conservation, green open spaces, and environmentally friendly infrastructure management. Its implementation is important in creating a comfortable, healthy, and sustainable learning environment, especially in vocational education institutions with intensive academic activities. This study aims to analyze the implementation of the Green Campus concept at Politeknik Negeri Manado based on campus spatial planning and infrastructure aspects. The research employed a quantitative descriptive method using field observations, documentation, and data analysis based on the UI GreenMetric indicators in the Setting and Infrastructure category. The results show that Politeknik Negeri Manado has implemented several Green Campus principles, including the provision of green open spaces, shading vegetation, natural lighting utilization in buildings, and pedestrian circulation systems in several campus areas. These efforts contribute to a more comfortable and environmentally friendly academic environment. However, improvements are still needed in optimizing integrated pedestrian pathways, implementing sustainable drainage systems, managing rainwater, and providing environmentally friendly transportation facilities. This study is expected to serve as a reference for sustainable campus development and support the implementation of the Green Campus program at Politeknik Negeri Manado in a more comprehensive and sustainable manner.
creator: Steven Richard Kamurahan
creator: Dian Puspitasari
creator: Dwars Soukotta
creator: Stefani Switly Peginusa
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 164
ending page: 178
doi: 10.58192/populer.v5i2.4586

Strategi Digital Marketing KBRI Bratislava dalam Mempromosikan Kebudayaan Indonesia
type: item
description: The development of digital technology has transformed communication strategies in public diplomacy. The Embassy of the Republic of Indonesia (KBRI) in Bratislava utilizes digital marketing to promote Indonesian culture in the Slovak Republic and strengthen Indonesia’s image abroad. This study aims to analyze KBRI Bratislava’s digital marketing strategies and examine their relationship with public diplomacy and Indonesia’s soft power. The research employed a descriptive qualitative approach using the grounded theory method. Data were collected through interviews with KBRI Bratislava officials, recipients of the Darmasiswa Program and Indonesian Arts and Culture Scholarship (BSBI), and Slovak citizens involved in cultural promotion activities. Secondary data were obtained from the 2025 KBRI Bratislava Performance Report, activity documentation, and social media content. The findings show that digital marketing is implemented through social media, official websites, the Virtual Indonesia House Slovakia platform, digital publications, cultural promotion, gastronomic diplomacy, educational promotion, and tourism promotion. These strategies increase public engagement, strengthen nation branding, and support Indonesia’s public diplomacy more broadly. This study concludes that digital marketing is an effective instrument of modern diplomacy for promoting Indonesian culture abroad.
creator: Dian Palupi Respatiningdyah
creator: Yohannes Ferry Cahaya
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 179
ending page: 197
doi: 10.58192/populer.v5i2.4589

Analisis Pengendalian Persediaan Bahan Baku Perishable pada Sistem Dual Channel Supply Chain Menggunakan Metode Periodic Review System
type: item
description: Mie Paus Restaurant operates through both offline and online sales channels, creating fluctuating demand patterns that affect perishable raw material inventory requirements. Demand uncertainty increases the risk of stockouts and overstock situations, which may disrupt production activities. This study aims to analyze perishable inventory control and propose an inventory policy using the Periodic Review System. The data include product demand from July–December 2025, Bill of Material (BOM), lead time, and inventory records. The research stages consist of demand aggregation from offline and online channels, demand forecasting, BOM-based material requirement planning, and inventory parameter calculations. The results indicate that the Moving Average (MA-3) method is the most accurate forecasting model with MAD of 80.11, MSE of 11,990.11, and MAPE of 4.35%, generating a January 2026 demand forecast of 5,684 portions. The proposed Periodic Review System results in a 7-day review period, a 95% service level, safety stocks of 42 eggs, 1 kg of chicken skin, 11 bundles of mustard greens, and 520 portions of noodle dough. The target inventory levels are 167 eggs, 2 kg of chicken skin, 20 bundles of mustard greens, and 1,873 portions of noodle dough. The proposed approach provides a more structured and data-driven inventory control system compared with the company’s current practice.
creator: Hizrio Corenlius Kusuma
creator: Hilyatun Nuha
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-22
publication date: 2026-06-22
volume: 5
number: 2
starting page: 198
ending page: 211
doi: 10.58192/populer.v5i2.4552

Pengaruh Budaya Barat terhadap Gaya Hidup Remaja
type: item
description: This study aims to examine the influence of Western culture on the lifestyles of Indonesian adolescents in the era of globalization and social media. Using a mixed-method approach that combines descriptive quantitative and qualitative analyses, data were collected through an online questionnaire distributed to 55 student respondents aged 16–26 years. The findings indicate that Western culture has a significant influence on the lifestyles of Indonesian adolescents, particularly in the areas of fashion, language, and entertainment consumption. A total of 54 out of 55 respondents admitted to engaging in code-switching (mixing English into conversations) in their daily communication. Meanwhile, TikTok, Instagram, and Netflix were identified as the most dominant channels for the dissemination of Western culture. Positive impacts reported by respondents include improved English language proficiency, broader perspectives, and enhanced creativity and innovation. Conversely, concerning negative impacts include a declining interest in local culture, the emergence of consumerist and individualistic behaviors driven by the Fear of Missing Out (FOMO) phenomenon, and the adoption of lifestyles that are inconsistent with local norms. Nevertheless, the majority of adolescents (90.9%) demonstrated critical awareness by recognizing the importance of filtering foreign cultural influences before adopting them. These findings suggest the need to strengthen cultural and digital literacy among adolescents, encourage the active involvement of parents and educational institutions, and promote government support for the digitalization of local culture as an effort to maintain a balance between global openness and the preservation of national cultural identity.
creator: Siti Fatimah
creator: Nasywa Aira Falah
creator: Agetha Nayla Pasramadhea
creator: Afro’ Millatal Ummah
creator: Putri Petriciana
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-24
publication date: 2026-06-24
volume: 5
number: 2
starting page: 212
ending page: 227
doi: 10.58192/populer.v5i2.4609

Negosiasi dan Resolusi Konflik dalam Penetapan Uang Panai’ dan Jujuran pada Perkawinan Bugis–Banjar dalam Perspektif Pluralisme Hukum
type: item
description: This study aims to analyze the practice of legal pluralism in determining uang panai’ and jujuran in Bugis–Banjar marriages, the forms of conflict that arise, and the mechanisms of negotiation and conflict resolution employed by the parties involved. This research adopts a qualitative approach using a normative-sociological method through the perspectives of sociology of law and legal pluralism theory. The findings indicate that the practices of uang panai’ and jujuran represent a form of strong legal pluralism, demonstrating the simultaneous operation of two customary legal systems within a single social sphere. Legal pluralism in this context is reflected not only in the coexistence of two distinct customary traditions but also in the interaction, contestation, and negotiation between the Bugis and Banjar customary legal systems, both of which possess social legitimacy within the community. Differences in value orientation between uang panai’, which is based on social prestige, and jujuran, which is oriented toward economic capability, constitute the primary source of conflict. These conflicts are subsequently resolved through non-litigation mechanisms, including family negotiations, customary deliberations, and informal mediation by customary and religious leaders. Nevertheless, these resolution mechanisms tend to be compromise-oriented and have not fully addressed issues of unequal burden distribution and substantive justice. Therefore, legal pluralism in Bugis–Banjar marriage practices not only reflects local cultural diversity but also presents challenges in the form of normative conflicts, contestation of customary authority, and social legal uncertainty.
creator: Maulana Ihsyan Azwar
creator: Ayu Istiya Wahyuni
creator: Achmad Gunaryo
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-27
publication date: 2026-06-27
volume: 5
number: 2
starting page: 228
ending page: 239
doi: 10.58192/populer.v5i2.4680

Pengaruh Sosial Media, Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di Ayam Geprek Bensu Kupang
type: item
description: This study aimed to analyze the effects of social media, service, and product quality on consumer purchase decisions at Ayam Geprek Bensu Restaurant in Kupang City. A quantitative approach was applied through a survey of 90 consumers who had purchased and consumed the restaurant's products. Data were collected using a structured questionnaire and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The findings showed that social media had a positive and significant effect on purchase decisions. Product quality also had a positive and significant effect and became the most dominant factor. Service had a positive but statistically insignificant effect. Simultaneously, the three variables significantly influenced purchase decisions and explained 54.6% of the variation. These findings emphasize the need to integrate social media strategy, product quality, and service standards.The results also indicate that effective digital marketing can strengthen customer engagement and improve brand visibility, while maintaining consistent product quality remains essential for encouraging repeat purchases and consumer loyalty. Although service quality did not significantly influence purchase decisions individually, continuous improvements in service delivery are still important to enhance customer satisfaction and support long-term business competitiveness. Therefore, restaurant managers should prioritize integrated marketing strategies that combine attractive social media content, superior product quality, and consistent service performance to strengthen consumer purchasing behavior and sustain competitive advantage in the increasingly dynamic restaurant industry.
creator: Maria Oresti Tallo
creator: Maria Augustin Lopes Amaral
creator: Engelbertus Gloria Christy Watu
creator: Selfiana Goetha
creator: Apryanus Fallo
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 240
ending page: 254
doi: 10.58192/populer.v5i2.4708

Perencanaan Model Produk Wisata Edukasi Kampus Berbasis Experience-Based Tourism di Kota Bandung
type: item
description: This study aims to develop a campus-based educational tourism product model grounded in experience-based tourism in Bandung, a city with a high concentration of higher education institutions and strong potential for educational tourism development. However, current campus visit activities remain conventional, are not yet organized into structured tourism packages, and have not fully incorporated immersive experience design. This study adopts an action research approach consisting of iterative cycles of planning, action, observation, and reflection, allowing the researcher to both design and test the model through pilot implementation of tourism packages, while collecting data through interviews, field observations, and documentation for continuous improvement. The findings produce a product planning model that integrates cognitive, affective, sensory, and conative dimensions across each stage of the tourist customer journey. This model is expected to support higher education institutions in strengthening institutional promotion while also offering a practical and adaptive innovation for the tourism industry in Bandung.
creator: Yayang Anggrenesia Mutiata
creator: Sumaryadi Sumaryadi
creator: Sukmadi Sukmadi
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 255
ending page: 269
doi: 10.58192/populer.v5i2.4753

Pengaruh Promosi Cashback dan Kualitas Layanan Digital terhadap Minat Beli Generasi Z Pengguna Shopeepay di Kota Malang
type: item
description: This study aims to analyze the influence of cashback promotion and digital service quality on the purchase intention of Generation Z ShopeePay users in Malang City. The study is driven by the increasing use of digital wallets along with the rapid growth of financial technology in Indonesia, where ShopeePay has become one of the most widely used digital payment services due to its convenience and attractive promotional programs. This research employs a quantitative approach using a survey method involving 100 Generation Z ShopeePay users in Malang City selected through purposive sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) using SPSS software. The results show that cashback promotion has a positive and significant effect on purchase intention with a significance value of 0.001. In contrast, digital service quality has a positive but insignificant effect on purchase intention with a significance value of 0.137. Simultaneously, cashback promotion and digital service quality significantly influence purchase intention. The coefficient of determination of 18.9% indicates that these independent variables explain part of the variation in purchase intention among ShopeePay users in Malang City.
creator: Steven Yuan Saputra
creator: Santi Widyaningrum
creator: Stefanus Yufra Menahen Taneo
creator: Melany Melany
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 270
ending page: 279
doi: 10.58192/populer.v5i2.4827

Manajemen Literasi Digital untuk Meningkatkan Mutu Pembelajaran Siswa SDN 1 Cianting Utara, Kab. Purwakarta
type: item
description: This study aims to describe and analyze digital literacy management in improving the quality of student learning at SDN 1 Cianting Utara, Purwakarta Regency. Digital literacy has become an essential competency in the digital transformation era as it supports effective, creative, and innovative learning processes. This study employed a qualitative approach with a case study method. The research participants consisted of the principal, teachers, and students of SDN 1 Cianting Utara. Data were collected through observation, interviews, and documentation studies. Data analysis used an interactive model involving data reduction, data display, and conclusion drawing, while data validity was ensured through source and technique triangulation. The results indicate that digital literacy management at SDN 1 Cianting Utara is implemented through seven management functions: Known as the POSDCORB concept, it consists of Planning, Organizing, Staffing, Directing, Coordinating, Reporting, and Budgeting. The implementation of digital literacy has improved the quality of the learning process, students' ability to access and manage information, and the creation of active, creative, and student-centered learning.
creator: Arna Gusnia
creator: Eman Sulaeman
creator: Mutiah Mutiah
creator: Waska Warta
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-02
publication date: 2026-07-02
volume: 5
number: 2
starting page: 280
ending page: 289
doi: 10.58192/populer.v5i2.4852

Analisis Produktivitas pada Mesin Koenig & Bauer Sheetfed sebagai Dasar Usulan Reliability Centered Maintenance (RCM) di PT. XYZ
type: item
description: Production machine productivity is an important factor in supporting the effectiveness and efficiency of manufacturing production systems. PT XYZ experienced unstable productivity, high downtime, production losses, and product defects on the Koenig & Bauer Sheetfed (KBA) machine, which affected production performance and maintenance costs. Therefore, productivity analysis and a structured preventive maintenance system were required to improve machine reliability.This study aims to measure machine productivity using the Objective Matrix (OMAX) method, identify the causes of low productivity through Statistical Quality Control (SQC), Fishbone Diagram, and Failure Mode and Effect Analysis (FMEA), and determine preventive maintenance recommendations using Reliability Centered Maintenance (RCM). The research data included production output, downtime, operating time, labor, energy consumption, and component failure data from July–December 2025.The results showed that the productivity index fluctuated during the observation period, with the highest productivity index reaching 31.89% in October 2025. The dominant causes of low productivity originated from machine conditions, work methods, and production quality. Based on FMEA and RCM analysis, the critical components identified were brush feeding, roller printing, and register wire rope. Preventive maintenance intervals were determined using Weibull distribution, Mean Time To Failure (MTTF), and Mean Time To Repair (MTTR) analysis. The implementation of RCM-based preventive maintenance reduced maintenance costs by 74.98%, from IDR 79,750,000 to IDR 19,950,000, while also reducing downtime and improving the operational stability of the KBA machine at PT XYZ.
creator: Muhamad Farhan Rizki Pratama
creator: Hilyatun Nuha
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 290
ending page: 303
doi: 10.58192/populer.v5i2.4524

Strategi Guru dalam Mengatasi Kejenuhan Siswa terhadap Mata Pelajaran Sejarah Kelas X SMAN Model Terpadu Madani Palu
type: item
description: This study aims to describe the symptoms of learning burnout, the factors causing learning burnout, and the strategies implemented by teachers to overcome student learning burnout in History subjects at SMAN Model Terpadu Madani Palu. This research is motivated by the continued presence of students experiencing burnout during the history learning process, as indicated by decreased concentration, low participation, and reduced learning interest due to the relatively long duration of lessons and the characteristics of the material, which are dominated by memorization. This study employs a descriptive qualitative approach with research subjects consisting of one History teacher and ten tenth-grade students from classes X-6 and X-7. Data were collected through observation, interviews, and documentation, and then analyzed using data reduction, data presentation, and conclusion drawing and verification techniques. The results show that symptoms of student learning burnout are reflected in decreased learning focus, low involvement in learning activities, a tendency to chat with peers during the learning process, and passive attitudes during classroom activities. The factors contributing to learning burnout include the long duration of learning sessions, the large amount of memorization-based material, learning environment conditions, and the lack of variation in teaching methods used. To address these issues, teachers implement various strategies, including the use of digital learning media such as ClassDojo and Wayground, the provision of ice-breaking activities, the use of humor in teaching, group discussions, and interactive quizzes. The implementation of these strategies has proven effective in creating a more engaging learning atmosphere, increasing student participation, and helping to reduce learning burnout in History subjects.
creator: Pratiwi Tangdiung
creator: Hasan Hasan
creator: Misnah Misnah
creator: Windayanti Windayanti
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 304
ending page: 316
doi: 10.58192/populer.v5i2.4921

Efektivitas Pelayanan Publik Digital dalam Meningkatkan Transparansi dan Kepuasan Masyarakat di Tingkat Pemerintahan Daerah
type: item
description: This study discusses the effectiveness of digital public services in improving transparency and public satisfaction at the local government level. The development of information technology encourages local governments to transform public services from conventional systems into digital systems that are faster, more open, and easier to access. This research uses a literature study method with a descriptive qualitative approach by examining various written sources, such as books, scientific journals, regulations, and relevant policy documents. The discussion shows that digital public services can improve service effectiveness through easier access, faster processes, clearer information, and more certain service delivery. In addition, digital systems also support transparency because citizens can access information about procedures, requirements, costs, completion time, and service status more openly. However, implementation still faces several challenges, including limited infrastructure, low digital literacy, and the readiness of government officials. Therefore, digital public services need continuous optimization to improve public service quality.
creator: Tri Sopiandi
creator: Rachmat Ramdani
creator: Dewi Noor Ajizah
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 317
ending page: 336
doi: 10.58192/populer.v5i2.4958

Efektivitas Pemasaran Produk Susu pada Koperasi Peternakan Bandung Selatan (KPBS) Pangalengan
type: item
description: The South Bandung Livestock Cooperative (KPBS) in Pangalengan plays an important role in helping dairy farmers distribute milk while improving members’ economic welfare. This study examines KPBS Pangalengan’s dairy product marketing activities, evaluates their effectiveness, and identifies supporting and inhibiting factors. A qualitative descriptive method was applied through field observations, industrial visits, interviews, documentation, and literature review. The findings show that KPBS uses a marketing mix consisting of product, price, distribution, and promotion. Its products include fresh milk and processed dairy products such as pasteurized milk, yogurt, and mozzarella cheese, which provide added value for the cooperative and farmers. Marketing activities are considered fairly effective, as reflected in broad market coverage, smooth distribution, digital promotion, and strong trust from consumers and industrial partners. This effectiveness is supported by high milk quality, KPBS’s long-established reputation, and strong cooperation with the dairy processing industry. However, KPBS still faces competition from domestic and imported dairy products, limited promotional activities, and the short shelf life of dairy products. Therefore, stronger promotion and continuous product innovation are needed to improve marketing effectiveness and sustain dairy farmers’ businesses.
creator: Diana Syahira
creator: Muhammad Akmal
creator: Putra Salman Alfarizi Santoso
creator: Salwa Anisa
creator: Itto Turyandi
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 337
ending page: 354
doi: 10.58192/populer.v5i2.4984

Studi Literatur Pengaruh Paparan Pestisida terhadap Fungsi Paru
type: item
description: Pesticide exposure is a major occupational health issue in the agricultural sector, particularly among farmers directly involved in pesticide mixing and spraying activities. Exposure occurs through multiple routes, primarily inhalation and dermal contact, and may adversely affect lung function. This study aims to review the determinants of pesticide exposure associated with impaired lung function among farmers using a narrative review approach. Literature searches were conducted across several scientific databases, including Google Scholar, PubMed, NCBI, ScienceDirect, and Elsevier, using publications in both English and Indonesian. The findings indicate that pesticide type and toxicity level, duration of employment, frequency and duration of spraying, and poor compliance with personal protective equipment use are key determinants associated with reduced lung function. The underlying pathophysiological mechanisms include airway inflammation, oxidative stress, alveolar damage, and reduced pulmonary diffusion capacity. Long-term exposure has been linked to an increased risk of chronic respiratory diseases, including chronic obstructive pulmonary disease. Preventive strategies such as education on safe pesticide use, improved compliance with personal protective equipment, and regular pulmonary function monitoring are essential to reduce health risks among farmers.
creator: Nindya Azfarina Jamhur
creator: Fitria Saftarina
creator: Hesti Yuningrum
creator: Retno Ariza Soeprihatini Soemarwoto
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 355
ending page: 372
doi: 10.58192/populer.v5i2.4996

Analisis Pengaruh Kualitas Produk dan Harga Nasi Jamblang terhadap Kepuasan Konsumen
type: item
description: The growth of Indonesia’s culinary sector has encouraged businesses to strengthen their competitiveness by providing high-quality products and setting prices that match consumers’ perceived value. In a highly competitive market, customer satisfaction has become a crucial indicator of business success because it influences customer loyalty and long-term sustainability. Nasi Jamblang Sadakeling Bandung, a traditional culinary business originating from Cirebon, has successfully maintained its existence despite the rapid growth of modern culinary trends. This study aims to analyze the influence of product quality and price on consumer satisfaction at Nasi Jamblang Sadakeling Bandung. A qualitative descriptive approach was employed, with data collected through observation, in-depth interviews, and document analysis. Informants included the business owner, employees, and consumers selected using purposive sampling. Data were analyzed using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing. The findings indicate that product quality, reflected in authentic taste, high-quality ingredients, cleanliness, menu variety, and consistency in presentation, is the main factor contributing to customer satisfaction. Affordable prices that correspond to the quality of the products also create positive value perceptions, increasing customer satisfaction and encouraging repeat purchases. In addition, the business’s ability to preserve traditional culinary values while utilizing digital media for promotion has strengthened its competitive position and customer loyalty. The study concludes that product quality and price are strategic factors in enhancing consumer satisfaction and supporting the sustainability of traditional culinary businesses in an increasingly competitive culinary industry.
creator: Arya Yudsitra
creator: Nur Fadilah
creator: Rifki Alpauji
creator: Siska Reina Zuniar
creator: Itto Turyandi
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 373
ending page: 394
doi: 10.58192/populer.v5i2.4998

Peranan Hukum Islam dalam Pembentukan Moral dan Etika Masyarakat
type: item
description: This study aims to examine the role of Islamic law in shaping the morals and ethics of society in the modern era. Utilizing a qualitative approach through library research methods, this study examines the basic concepts of Islamic law, its role in social ethics, the mechanisms of moral formation, and the challenges of its application in modern life. Primary data sources come from the Qur'an, Hadith, and the works of classical scholars such as Al-Ghazali and Yusuf al-Qaradawi, while secondary sources are obtained from indexed scientific journals. The results of the study indicate that Islamic law functions not only as a set of legal rules, but also as a system of moral values ​​​​that shape human behavior through worship, education, family, and social environment. Values ​​​​such as honesty, justice, responsibility, and social concern contained in Islamic law have proven relevant and applicable in social life. In the modern era, challenges such as the influence of globalization, social media, and secularism are major obstacles to the internalization of Islamic values. Therefore, revitalization of Islamic education, the use of digital da'wah, and contemporary ijtihad are needed as solutions to maintain the morals and ethics of society.
creator: Muhammad Habib
creator: Wafa Muklis Putri
creator: Kayla Farah Azzahra
creator: Herlin Fatmawati
creator: Naoko Kawai Siroiyuki Arrika
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 395
ending page: 404
doi: 10.58192/populer.v5i2.4868

Manajemen Ekstrakurikuler Pramuka dalam Meningkatkan Kedisiplinan Siswa Sekolah Menengah Pertama (SMP)
type: item
description: This study aims to describe and analyze the management of Scouting extracurricular activities in improving student discipline at SMP Negeri 6 Purwakarta. This study employed a qualitative approach with a case study method. Data collection techniques were carried out through observation, interviews, and documentation studies, with research subjects consisting of the principal, vice-principal of student affairs, scouting coaches, guidance and counseling teachers, and students who are members of Scouting. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results showed that the management of Scouting extracurricular activities had been implemented through the functions of planning, organizing, actuating, and controlling in accordance with George R. Terry's theory. Scouting activities have a positive influence on improving student discipline, especially in the aspects of punctuality, compliance with school rules, responsibility, and cooperation. Nevertheless, there are still obstacles in the form of a limited number of coaches and the low awareness of some students in participating in Scouting activities.
creator: Ahmad Muamar ZA
creator: Ridha Anggara
creator: Elis Nursari
creator: Rini Rosmiati
creator: Supyan Sauri
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 405
ending page: 415
doi: 10.58192/populer.v5i2.5023

Upaya Pengendalian Kualitas Guna Menurunkan Angka Cacat Reclaiming pada Industri BOPP PT XYZ Tbk Menggunakan Metode Root Cause Analysis (RCA)
type: item
description: PT XYZ Tbk is a Biaxially Oriented Polypropylene (BOPP) film manufacturing company that continues to face a high level of reclaiming activities due to product defects. This condition leads to increased raw material waste, higher production costs, and reduced production efficiency. This study aims to identify the root causes of reclaiming defects and develop improvement recommendations to reduce the defect rate using the Root Cause Analysis (RCA) method with the fishbone diagram and 5 Whys approach. This research employed a qualitative method using reclaiming data collected from July to September 2025 through observations, interviews, and company documentation. The results showed that the total reclaiming waste reached 1,079,223.88 kg, with the largest defect category consisting of Cut Sheet, Edge Trim, and Reject Roll, accounting for 49.97%, followed by Jumbo Balance at 32.16%. The RCA results indicated that the root causes of the defects were influenced by man, machine, method, material, and environment factors, which are interconnected throughout the production process. Based on these findings, the proposed improvements include enhancing operator competence through training, implementing regular preventive maintenance, strengthening compliance with Standard Operating Procedures (SOP), improving material quality control, and optimizing workplace conditions. The implementation of these improvement strategies is expected to reduce reclaiming defects, improve product quality, and create a more effective and efficient BOPP production process at PT XYZ Tbk.
creator: Muhammad Iksan Ramadan
creator: Yoga Putra Pratama
creator: Sahiba Sahila
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 416
ending page: 430
doi: 10.58192/populer.v5i2.5074

Pengaruh Branding Produk Susu Olahan terhadap Minat Beli Konsumen pada KPBS Pangalengan
type: item
description: This study aims to analyze the influence of branding of processed dairy products on consumers' purchase intention at the South Bandung Dairy Farmers Cooperative (KPBS) Pangalengan. Branding, as the independent variable (X), was measured using three main indicators: brand image, brand trust, and brand awareness, while consumers' purchase intention served as the dependent variable (Y). This study employed a descriptive qualitative method using a literature review approach supported by field observations conducted during an industrial visit to KPBS Pangalengan. The data were collected from relevant literature and direct observations of the company's operations. The findings indicate that branding has a significant influence on consumers' purchase intention. Brand image and brand trust are the most dominant factors influencing purchase intention, as they create positive perceptions and enhance consumers' trust in product quality. Meanwhile, brand awareness serves as the initial stage in establishing brand recognition in consumers' minds. These findings are consistent with previous studies, which suggest that brand image and brand trust are strong predictors of purchasing decisions for dairy products. Therefore, this study recommends strengthening branding strategies through packaging redesign, digital marketing optimization, and consistent product quality to enhance brand trust and consumers' purchase intention
creator: Wulansari Wulansari
creator: Zahra Nursyafa
creator: Natasya Amanda
creator: M. Dimas Pradipta
creator: Itto Turyandi
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 431
ending page: 447
doi: 10.58192/populer.v5i2.5091

Implementasi Layanan Pengadaan Secara Elektronik (LPSE) dalam Mewujudkan Tata Kelola Pengadaan yang Efektif di Kota Tangerang
type: item
description: This study aims to analyze the implementation of the Electronic Procurement Service (Layanan Pengadaan Secara Elektronik/LPSE) in Tangerang City, focusing on technical mitigation strategies and the adaptability of local micro-scale vendors to system updates. The study employed a qualitative approach with a case study design. Data were collected through in-depth interviews, observations, and documentation studies involving procurement officials, LPSE administrators, procurement working groups, commitment-making officials, and local micro-scale vendors. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña and interpreted through George C. Edward III's policy implementation framework, which includes communication, resources, disposition, and bureaucratic structure dimensions. The findings indicate that the implementation of LPSE in Tangerang City has generally been effective in promoting transparency, accountability, and efficiency in public procurement. However, several challenges remain, particularly limited digital literacy among micro-scale vendors and the need to improve information technology infrastructure and system capacity. The local government has addressed these challenges through training programs, technical assistance, and helpdesk services. The study also reveals that vendors' adaptation to the electronic procurement system varies according to their experience and digital competencies. This research contributes to the development of digital governance studies and provides policy recommendations for strengthening inclusive and sustainable electronic procurement systems in local governments.
creator: Prasasti Budhi Utami
creator: Riki Kristianto
creator: Pranoto Pranoto
creator: Ian Chavid Rizqiuallah
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 448
ending page: 464
doi: 10.58192/populer.v5i2.5139

Pengaruh Service Quality Melalui Customer Experience sebagai Mediasi Terhadap Customer Satisfaction
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh adanya Service Quality terhadap Customer Satisfaction melalui Customer Experience sebagai variabel mediasi pada pelanggan Bakpia Djava, Yogyakarta. Penelitian ini dilatarbelakangi oleh pertumbuhan pesat industri oleh-oleh khas Yogyakarta seiring meningkatnya kunjungan wisatawan, serta adanya kesenjangan antara strategi pemasaran digital yang telah diterapkan oleh Bakpia Djava dengan sejumlah ulasan pelanggan yang menunjukkan adanya kualitas produk dan pelayanan belum sepenuhnya memenuhi ekspektasi. Penelitian ini menggunakan metode kuantitatif dengan 100 responden yang dipilih melalui teknik purposive sampling, dan data yang dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS versi 4. Hasil penelitian menunjukkan bahwa Service Quality berpengaruh positif dan signifikan terhadap Customer Experience maupun Customer Satisfaction, serta Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction. Namun, Customer Experience tidak terbukti secara signifikan memediasi pengaruh Service Quality terhadap Customer Satisfaction, yang mengindikasikan bahwa Service Quality lebih dominan bekerja secara langsung dalam membentuk kepuasan pelanggan Bakpia Djava. Temuan ini memberikan kontribusi bagi pengembangan strategi pemasaran jasa UMKM kuliner, khususnya dalam penguatan kualitas pelayanan sebagai faktor utama pembentuk kepuasan pelanggan.
creator: Ira Vanesya Zaski Nariratana
creator: Rr Selina Wahyuningtyas Harin
creator: Kalyana Cynthia Novikasari
creator: Clara Amelia Fristanti
creator: Rani Nur Baroroh
creator: Farij Ibadill Maula
creator: Ady Pratama Sanjaya
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-15
publication date: 2026-07-15
volume: 5
number: 2
starting page: 465
ending page: 478
doi: 10.58192/populer.v5i2.5154

Kontribusi Misiologi terhadap Pertumbuhan Iman Generasi Muda Kristen
type: item
description: Christian youth face various challenges in maintaining and strengthening their faith amid rapid technological development, globalization, and increasingly complex social changes. The influences of secularism, individualism, materialism, and digital culture may reduce spiritual commitment and weaken awareness of the Christian calling. These conditions highlight the importance of an approach capable of fostering sustainable faith development. This study aims to analyze the contribution of missiology to the faith development of Christian youth. The research employed a library research method using a descriptive qualitative approach. Data were collected from theology books, scholarly journals, research articles, and other relevant academic sources, then analyzed through content analysis involving the processes of categorization, interpretation, and synthesis of concepts related to the research focus. The findings reveal that missiology makes a significant contribution to shaping the identity, life purpose, and responsibilities of Christian youth as participants in God's mission. Furthermore, missiology supports faith development by fostering Christian character, strengthening one's relationship with God, increasing awareness of ministry, developing social concern, and encouraging active participation in evangelism. Therefore, the proper understanding and application of missiology enable Christian youth to live out their faith in a more mature, active, and responsible manner while participating in the fulfillment of God's mission within society.
creator: Oloria Malau
creator: Sarah Simanjuntak
creator: Lembang Yanatio Situmeang
creator: Puput Sarah Hutabarat
creator: Masta Henny Natalia Nababan
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 479
ending page: 488
doi: 10.58192/populer.v5i2.5248

Pengaruh Harga, Kualitas Pelayanan, Citra Merek, dan Kepercayaan terhadap Kepuasan Pelanggan HD Florist Kota Palembang
type: item
description: Price, service quality, brand image, and trust are factors that can influence customer satisfaction in the florist industry. This study aims to analyze the effect of these four variables on customer satisfaction at HD Florist Palembang City. The research employed a quantitative method using purposive sampling involving 134 respondents who had made at least two purchases. Data were collected through a Likert-scale questionnaire and analyzed using SPSS version 26. The results indicate that price, service quality, brand image, and trust have a positive and significant effect on customer satisfaction both partially and simultaneously. Trust is the most dominant variable affecting customer satisfaction. The Adjusted R Square value of 0.611 indicates that 61.1% of the variation in customer satisfaction can be explained by the four independent variables, while the remaining 38.9% is influenced by other factors outside the scope of this study. These findings imply that increasing customer trust, supported by appropriate pricing, good service quality, and a positive brand image, can enhance customer satisfaction at HD Florist Palembang City.
creator: Dhea Annisa Pratiwi
creator: Retno Budi Lestari
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 489
ending page: 497
doi: 10.58192/populer.v5i2.5284

Analisis Risiko Transformasi Digital pada Pengguna QRIS
type: item
description: Post-pandemic digitalization has accelerated the adoption of cashless payment systems among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. One of Bank Indonesia’s major innovations is the Quick Response Code Indonesian Standard (QRIS), which has enhanced financial inclusion, business competitiveness, transaction transparency, and economic efficiency. Despite these benefits, QRIS adoption also raises concerns regarding cybersecurity and operational reliability. This study aims to examine the advantages and potential risks associated with QRIS implementation. A Systematic Literature Review (SLR) was conducted using the PRISMA framework. Secondary data were collected from Scopus, Web of Science, Google Scholar, and official reports published within the last five years. The findings reveal two major challenges. First, cybersecurity risks include fraudulent QRIS stickers, QR code phishing (quishing), and malware embedded in malicious QR codes that threaten users’ sensitive information. Second, operational constraints include input errors in static QRIS transactions, dependence on internet connectivity and server stability, synchronization failures, and transaction limits that reduce flexibility for large-scale payments. Overall, QRIS remains an efficient and secure digital payment system, but its sustainable implementation requires stronger digital literacy, improved cybersecurity awareness, and reliable supporting infrastructure.
creator: Naila Aqila Salsabila
creator: Dodi Siswanto
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 498
ending page: 509
doi: 10.58192/populer.v5i2.5208

Pengaruh Pengetahuan Perpajakan dan Kesadaran Wajib Pajak terhadap Kepatuhan Pajak Umkm di Kab. Bone
type: item
description: This study aims to analyze the influence of tax knowledge and taxpayer awareness on tax compliance among Micro, Small, and Medium Enterprises (MSMEs) in Bone Regency. The background of this study is based on the fact that MSME tax compliance remains low despite this sector’s significant contribution to government revenue, indicating a gap between the level of tax knowledge and awareness and compliance behavior in fulfilling tax obligations. This study employs a quantitative approach using an associative-causal research design. Data were collected through a questionnaire distributed to 103 MSME operators at Palakka Central Market, selected using random sampling. Data analysis methods included descriptive statistical analysis, validity and reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS software. The results show that tax knowledge and taxpayer awareness, both partially and simultaneously, have a positive and significant effect on MSME tax compliance. These findings indicate that increasing tax knowledge and awareness plays a crucial role in promoting tax compliance, and are consistent with the theory of planned behavior, which explains that cognitive factors and awareness can shape the intention and behavior of taxpayer compliance.
creator: Selvi Selvi
creator: Abd Rasyid R
creator: Masyhuri Masyhuri
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 510
ending page: 528
doi: 10.58192/populer.v5i2.5233

The Effect of Vermicompost Fertilizer Application and Planting Distance Using Banana Stalk Growing Medium on the Growth of Kale Plants (Brassica Oleracea Var. Acephala)
type: item
description: This study aims to analyze the effect of vermicompost fertilizer application and plant spacing using banana stem (gedebog pisang) as a planting medium on the growth of kale (Brassica oleracea var. acephala). The research was conducted using a factorial randomized block design with two factors, namely vermicompost dosage (0 g, 150 g, and 200 g) and plant spacing (10×5 cm, 10×10 cm, and 10×15 cm), with three replications. Observed parameters included number of leaves, leaf area index, chlorophyll content, fresh weight, and dry weight. Data were analyzed using ANOVA followed by Duncan’s Multiple Range Test at a 5% significance level. The results showed that the interaction between vermicompost dosage and plant spacing significantly affected the number of leaves, leaf area index, and chlorophyll content, but had no significant effect on fresh and dry weight. The best treatment combination was 200 g vermicompost with 10×15 cm spacing (V2J3), which produced the highest number of leaves (10.33 leaves at 42 days after planting), the highest leaf area index (0.45), and increased chlorophyll content. The use of banana stem as a planting medium also demonstrated potential as an environmentally friendly alternative that supports plant growth. In conclusion, the integration of optimal vermicompost dosage and appropriate plant spacing on alternative organic media can enhance the vegetative growth of kale and contribute to sustainable agricultural practices.
creator: Sri Riska Amani
creator: Rahmadina Rahmadina
creator: Irda Nila Selvia
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 529
ending page: 543
doi: 10.58192/populer.v5i2.5297

Implementasi Bisnis Jasa Digital Marketing di Kota Palembang (Ayunda Agency)
type: item
description: The rapid growth of internet users in Indonesia, reaching 212 million by 2025, has created both significant opportunities and intense competition within the digital marketing agency industry. Ayunda Agency, a provider of SEO services, brand analysis, and digital education, is required to implement adaptive service strategies focused on customer satisfaction. This research aims to identify customer preferences and expectations to enhance the company's competitiveness amidst increasing demand from cross-city clients. Based on the problem identification, Ayunda Agency's customers tend to require communicative assistance, flexible workflows, and applicable digital strategy results. Given that interactions are predominantly conducted online, process clarity, intensive communication, and organized documentation have become crucial aspects expected by clients. The urgency of this research lies in the importance of maintaining service image, as service quality and customer relationships directly impact perceived value and loyalty. The results of this study are expected to serve as a foundation for Ayunda Agency to refine its strategy through the 7P Marketing Mix approach, specifically focusing on product, people, process, and physical evidence elements. By gaining a deep understanding of customer needs, Ayunda Agency can improve service effectiveness and strengthen its position in the ever-evolving digital marketing industry.
creator: Millati Azka
creator: Cristian Putra Pratama
creator: Charisma Ayu Pramuditha
rights: Copyright (c) 2026 Populer: Jurnal Penelitian Mahasiswa https://creativecommons.org/licenses/by-sa/4.0
license: https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-30
publication date: 2026-06-30
volume: 5
number: 2
starting page: 544
ending page: 553
doi: 10.58192/populer.v5i2.5313