STEVEN YUAN SAPUTRA; SANTI WIDYANINGRUM; STEFANUS YUFRA MENAHEN TANEO; MELANY MELANY. Pengaruh Promosi Cashback dan Kualitas Layanan Digital terhadap Minat Beli Generasi Z Pengguna Shopeepay di Kota Malang. Populer: Jurnal Penelitian Mahasiswa, [S. l.], v. 5, n. 2, p. 270–279, 2026. DOI: 10.58192/populer.v5i2.4827. Disponível em: https://journal.unimar-amni.ac.id/index.php/Populer/article/view/4827. Acesso em: 3 aug. 2026.